Based on over 20 years of study, research, and experience in the field, my findings astound even me.  People aren't won over by tactics and gimmicks.  In fact, they 're are tired of them.  A New York Times poll found that 56 percent of respondents felt you can't be too careful in dealing with most salespeople, and 34 percent said most people would try to take advantage of you if they got the chance.  When asked what they thought about persuaders, only 32 percent of respondents said, "I have a positive attitude toward salespeople."

How to Deal With Annoying or Frustrating Salespeople

So…. Are you an irritable, annoying pest or a welcomed guest?  I’ll bet you have a little bit of both in you.  There are things you are doing that attract prospects and things you are doing that repel your prospects.  Join me for this week’s podcast, Are You That Annoying, Frustrating, Irritating Salesperson?  The Science And Solutions.  Discover the traits of frustrating salespeople and learn how to implement the techniques that help you close the deal.

OFFER OF WEEK

Stories are powerful tools for persuaders. Compelling storytelling automatically creates attention and involvement with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when we suddenly perked up and started to listen because the speaker had begun to tell a story. We sat up, listened attentively, noted what was being said, and wanted to know what would happen next.

OFFER OF WEEK 

Moods, hunger and emotion can affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood or feeling a positive emotion, they are more likely to accept your offer.  The opposite is also true.  If they're not in a good mood or feeling a negative emotion, chances are much higher they will say no.  A good state is a huge advantage to you when it comes to persuasion.  Great persuaders create the right state.

13 Amazing Facts About Costco's Rotisserie Chicken

How to Be a Less Hangry Person

Here’s Why You Get Hangry, According to Science

So how do you get your prospect into a better state?  How do you get yourself in the right mood or state before you attempt to influence?  What about those negative emotions or dealing with those that suffer from Hanger?  Join me for this week’s podcast on How To Persuade, Understand, And Sell A Hangry, Mean Person.  We will discover the techniques to understand and flex your EQ to persuade with power.

What is the question you need to ask yourself?  Is now the time?  Are you done with mediocrity?  Is this your year?  If the answer is yes, things will start to change and improve for you.  If your answer was, hopefully, that would be nice, or maybe then we need to back up and look at your why. 

I spent 5 years interviewing 233 millionaires—here are the 6 habits that made them ultra wealthy

The goal is to understand how much potential we have.  It's been said how tall will a tree grow? And the answer is “as tall as it can.” That is so important for us to understand in today's world.  I have college students that say, “What's the least amount I can do to get a B in your class?” Or people on their jobs, what’s the least amount I can do to keep from getting fired?  That doesn’t increase happiness, and that doesn’t equal success.   How successful should you be – as successful as you can?

 

Want to be more successful?  Want to be a millionaire?  Join me for this weeks podcast on The Proven Simple Habits And Behaviors Of Millionaires.  You will discover that the formula is quite simple.  You just have to start thinking and acting like a millionaire.  I will reveal the tools and techniques of the super-successful.

FOMO or the fear of missing out, is human nature 101.  When anyone feels their freedom to act or choose is restricted, they will attempt to restore it.  With this restriction or fear, we are psychologically driven to latch on to something we fear will be restricted even more.  Suddenly, that restricted item or information is even more important to us.

Can you judge trustworthiness based on looks -  Rice research says no

Join me for this week’s podcast on FOMO vs Trust -  10 Ways To Create Instant Action.  We will explore ways FOMO does work and when it doesn’t.  Also I will reveal the 10 (or more) ways to get someone to act, make a decision or instantly do what you want them to do.

We think we are logical creatures, but most of the time, we don't know why we do what we do. The majority of influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on unconscious emotional reactions.

Conscious and Unconscious Thought Processes

So how should you sell the brain?  How can you understand what is happening in the unconscious mind?  Can you leverage this knowledge to persuade on command?  Join me for this week’s podcast on Brain Selling - How Current Brain Research Empowers You To Influence The Subconscious Mind’.  You will discover how to use the latest science to influence under the radar.

INFLUENCE UNIVERSITY GOLD More Info.   Buy Now

 

Sales professionals use words carefully. They know that one wrong word can send their prospect's mind somewhere else and lose them the sale.  Some examples of language that salespeople use to help diffuse a potentially tense situation.

Words also have a strong bearing on how we remember certain details. In one study, subjects were asked if they had headaches "frequently" or "occasionally." Those interviewed with the word "frequently" reported 2.2 headaches per week, while those interviewed with the word "occasionally" reported only 0.7 per week.

What are other subconscious triggers?  What is happening with your brain?   How can you use these triggers to become more persuasive?  Join me for this week’s podcast on The Iceberg Of Influence - Those Hidden Persuasion Subconscious Triggers.

Having courage (or being brave) does not mean you don’t feel fear.  It means you have the heart and emotional stability to face the fear and do what’s needed anyway.  This is a process of learning about yourself—who you are and what you are able to do.  Identifying your weaknesses, changing your habits, and fixing your attitude all require personal bravery. Courage is about helping yourself and helping other people become better, knowing as you grow and help others develop that you could be subject to criticism.

Laws of Charisma-Geeky Article

Join me for this week’s podcast on The Keys to Instant Courage - Fortune Favors The Bold (Brave).  I will use the acronym B.O.L.D. to define courage.  You will discover how to be more persistent, stand up for your beliefs, and have more confidence in everything you do.  If you don’t feel confident, your prospect won’t feel confident doing business with you.

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever.  Twenty years ago, the mindset was: “I trust you; give me a reason not to.”  Now the mindset is: “I don’t trust you; give me a reason why I should.” Trust is at an all-time low and still falling.

Global Trustworthiness Index 2022.

The Most And Least Trusted Professions In America

Lawyers per Capita by Country 2023

Trust is also magnified or diminished based on your occupation or profession. For example, medical professionals enjoy higher trust levels than lawyers do. An individual’s general trust of a certain industry or profession is dictated not only by experience, but also mainly by rumor and reputation (especially if they have had no direct experience with that industry).  All things being equal, people will do business with and refer to those people they know, like, and trust.

 Join me for this week’s podcast on World Trust trends and Tools.  I will give you the numbers from around the world about who has instant high trust and automatic low trust.  Once you discover where you rate, I will give you some tools to help build trust or the glue to the persuasion process.

These skills are essential in persuasion and leadership.  What about managers and politicians?  Are they leaders?  Do people trust them?  Probably not.  What needs to change?  Join me for this week’s podcast on Why Politicians Are Not Leaders And Have Low Trust. 

Why Democracy Produces Incompetent Leaders – And How to Fix it

Discover how to adjust your influence/leadership style.  Find out if you are a true leader or one of those politicians/managers.  Let’s become true charismatic leaders.

We were taught through the years that closing skills were all you needed to persuade and sell. You had to learn more closing skills if you did not sell enough people.  Nowadays, sure, it's nice to have a few closing skills in your persuasion toolbox, but shouldn't you spend more time opening up your audience before you even think about closing a deal with them?  

24 Sales Mistakes to Avoid in 2022 (and Beyond)

When closing skills are used at the wrong time, in the wrong place, or with the wrong person, another brick is added to the wall of resistance.  When people sense that they are about to be hit with a hard close, the wall increases in thickness and strength.

What other mistakes are you making in the persuasion/sales process?  What do you need to fix for 2023?  Join me for this week’s podcast on Top Sales And Persuasion Mistakes To Fix This Year.  Learn what you need to do to get better skills to persuade with power in 2023.

"Door-in-the-face" is one of the most common techniques for implementing the Law of Contrast. An initially large and almost unreasonable request is made, likely to be declined—hence the "door slammed-in-the-face" as the prospect rejects the proposal.  Then a second smaller and more reasonable request is made.  People accept the second request more readily than if they'd just been asked outright because the contrast between the two requests makes the second one seems so much better.

Does the Door-in-the-Face Technique Really Work?

Want to know more about how to use Door-in-the-Face?  You can also discover when DITF will backfire on you.  Find out the do’s and don’ts of this great persuasion technique.  Join me for this week’s podcast on DITF – When, How, Can It Backfire (Door In The Face Technique)

During each persuasive encounter, you must be careful with what gestures you use and don’t use.  Your gestures can attract your prospect and build trust or repel them and trigger distrust.  When you are aware of your body language, you can synchronize your nonverbals to create instant likeability and rapport.  You can create positive subconscious triggers.  If you don’t have to understand these nonverbals, you could come across as lying or nervous. 

Masks can put cognitive performance in check

Are you unknowingly doing some of these gestures and triggering distrust?  These are just a few of the things you are doing that could hurt your ability to influence.  Join me for this week’s podcast on Negotiation - Deception and Dirty Mind Tricks #2.  I will reveal the why, what to look for, and how to deal with deception.

 

What dirty mind games do people play during negotiation and persuasion?  What do they use to intimidate or change your perception of reality?  They tactics are not to use but help you be aware of when someone is trying to use these dark tricks to get their way.

Psychological Power is people's ability to influence you while disguising their true intentions. People who are adept at using Psychological Power seek to alter another individual’s perceptions. 

10 Moves to Reduce Deceptive Tactics in Negotiation

Join me for this week’s podcast on Negotiation - Deception and Dirty Mind Tricks #1.  I will detail many of these dirty tricks and why people still use them.  We will also talk about some solutions to each one of these tactics.

What does it take to persuade with power in any encounter? Think about it. When was the last time you didn't get something you wanted?  What happened? Did you fail to get your point across? Were you persuaded by someone else? Our understanding of persuasion and influence has changed dramatically.  In the past, we did not know or care how consumers thought or what prompted them to buy or take action.

The challenge is that many of persuasion rules and sales are changing fast.  What worked a few years ago – no longer work.  You must be aware of adjusting your persuasion and sales techniques to the new world of influence.

16 Latest Sales Trends & Forecasts for 2023

Join me for this week’s podcast on Surprising Sales and Persuasion Trends.  You will discover what has changed and how to adjust for the future.  Where does technology fit in?  Join me to get the tools and techniques to understand the game of sales

The mental trigger of potential loss causes such great anxiety in people that they act to prevent the loss—even though they might not be completely interested in the product itself. Imagine making a decision where you have all week to make up your mind, and you have the reassurance that when you return tomorrow, the item will still be available at the same good price. You could take days, weeks, or months to make that decision.

How do you create legitimate scarcity?  How do you make them feel it is urgent to make a decision ASAP?  How does this affect the human brain.  Join me for this week’s podcast interview with Mindy Weinstein.  We will discuss How To Create Legitimate Scarcity And Urgency To Increase Buying Desire.

For more info about Mindy and her work, visit her website here.

Humor can be a powerful tool to create rapport. Humor makes the persuader seem more friendly and accepting. Humor helps gain attention, enables you to create rapport, and makes your message more memorable. It can relieve tension, enhance relationships, and motivate people.  Appropriate use of humor increases trust in your audience.

Another aspect of humor is the smile.  A smile is free, generates a great first impression, and shows happiness, acceptance, and confidence. Your smile shows you are pleased to be where you are, or you are happy to meet this person. As a result, they become more interested in meeting you. Smiling also conveys a feeling of acceptance, which makes your listener more trusting of you. It has been shown that sales representatives who smiled during the sales process increased their success rate by 20 percent. However, as with traditional humor, use a smile appropriately.

Global collaboration led by Stanford researcher shows that a posed smile can improve your mood

Does a fake smile work?  Can a smile backfire?  Can humor hurt influence?  The answer is both to all of these questions.  Join me for this week’s podcast on How A Smile (Certain Ones) And Humor (Targeted) Increases Likeability And Influence.

 

The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world. Language misused will trigger the wrong response and decrease your ability to persuade.  

‘Annoying’ people say these 75 things, according to Reddit users

I take a deeper dive in this week’s podcast with all those words you are using that repel people and cause a bad association triggers.  The votes are in, and I am going to say you are guilty.  You will be surprised by the top picks.  This week’s podcast is Top Words You Are Using That Repel, Offend And Annoy.

Have you heard about foot-in-the-door" (FITD),  or the "sequential request theory? Basically, it is a means of using a person's self-perception to motivate them to take a desired action  When an individual complies the first time, they perceive themselves to be helpful.  If they are asked to comply a second time in an even greater way, they are more likely to consent.  The key to using FITD is getting the person to initially agree to a small request.

Join me for this week’s podcast on Triggering The Right Response: Yes vs No.  How do you use FITD?  Do you know when to get the yes, the no, and maybe?  You will discover how to be more influential by triggering the right responses.  Even find out how to turn a no into a yes.

You could have the greatest product in the world, but if there is no trust, there is no sale. Trust can be ambiguous, but certain things are pretty clear: 1) You can’t get others to trust you unless you first trust yourself; and 2) your message will not be convincing to others unless it’s convincing to you.

Whenever someone tries to influence us, in our minds, we ask ourselves, “Can I trust this person? Do I believe him? Is she concerned about me?” We are less likely to be influenced if we sense that the person trying to persuade us is driven solely by self-interest.

Trust is the glue that holds the entire persuasion process together. Trust is created when you put your audience’s interests and wants before your own. Research shows that, deep down, people want to trust others.

Gaining and keeping trust for both the short and long term is vital to your success as a persuader.  Do people trust you?  Are you sure?  What is the one element of trust that most people don’t have on their radar?  How to you create that instant trust from your prospect? 

Join me for this week’s podcast on Increase Trust -  How Will Power Affects Character.  Discover your missing element for massive trust.

Not only do charismatics use your gestures in the right way, they also have the ability to read and interpret nonverbal gestures.  You can read people like a book and obtain the knowledge you need to adjust yourself and your presentation based on what body language you are reading.  When you can read and be aware of your body language, you can synchronize your nonverbals to create instant likeability and rapport.  You can create positive subconscious triggers.  If you don’t have control of your nonverbals, you could come across as flustered, nervous, or out of control. 

Jobs That Need Peop le Skills Are The Most Recession Proof

Be more aware of your body movements and nonverbal behavior.  Sure it takes some effort, but the rewards will last a lifetime.  Join me for this week’s podcast on How to Instantly Connect With Anyone:  Your First Impression – Rapport or Repel?  I will go through each body part and non-verbal so you can identify in others (and yourself) how to instantly connect with people or cause resistance.

 

 

What makes someone successful? Why do some people achieve wealth while others don't? How can we predict who will make it big, who will barely make ends meet, and who will fail? How do we quantify the characteristics of highly successful people?

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

Given that increasing your EQ is critical for your success, you need to master this skill.  Influence is on1 of the 12 areas of Emotional Intelligence.  Join me for this week’s podcast on Fine Tune Your EQ or Emotional Intelligence.  You will discover the areas that are critical for your ability to master your own emotions and reading/adapting to the emotions of others.

Imagine that there is a giant rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps. The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance.

Sleepless And Selfish: Lack Of Sleep Makes Us Less Generous

We like to feel a level of consistency in our day-to-day actions and interactions.  This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make. Dissonance causes us to distort our memories or remember what we want to see or how we want it to happen.  This blurs reality and allows us to cover our mistakes.

Do you want your persuasion to stick?   Do you want your sales never to have buyer’s remorse?  What causes that dissonance or regret for saying yes?   Join me for this week’s podcast on Saving the Sale: Refunds, Regret, And Remorse.  You will discover the techniques used to get those sales to stick.  

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two.  Persuasion occurs when your ideas are so convincing that the other party adopts your point of view.  With persuasion, there is no compromising as there is in negotiation.

While persuasion is the ultimate ideal, anytime any one of us presents our ideas, the other party is often equally committed to their convictions, thus making negotiation the next best path.  When we hear the word “negotiation,” we often think of a complex deal in the business world.  However, in reality, all of us are involved in multiple negotiation processes every day.

10 Hard Bargaining Negotiation Skills

What about negotiating a raise?  What if your boss is going to use those hardball negation tactics?   What do you do?  Join me for this week’s podcast Negotiating A Raise – Mistakes To Avoid.  I will focus on which tools work best, which techniques to avoid, and how to deal with those difficult mean tactics of the other side.

 

Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood, they are more likely to accept your offer. The opposite is also true. If they're not in a good mood, chances are much higher they won't bite. This is a massive advantage to you when it comes to persuasion. Great persuaders create the right mood.

Leading with Humor

Using humor is the fastest way to get someone in the right state.  Yes it works and yes, you can get better?   Do you get people to laugh?  How about a smile?  Join me on this week’s podcast on How Humor, Happiness, And Mood Increase Sales.  Discover how to use appropriate humor to get your prospect in the right state and easier to influence.

Do you know how long waiting times affect persuasion? Do they bave a negative or positive influence? Listen now to see how waiting is either helping or hurting your persuasion.

Psychology of Waiting Lines

Starbucks still has a problem with long lines

Long Waiting Times Cost You Sales

Many times, when we are trying to be persuasive, we want to highlight all the perks and plusses. It's only natural. Wouldn't helping someone see the potential gains of your product or service be a good thing? Yes, but here is the issue: Your audience will buy for their own reasons and only their reasons.

How managers can spark, not squelch, our motivation

They don't care about why you like the product or service. They don't care how much you know about it—don’t bury them in detail. The more you spout off about features, the more your audience mentally checks out.

Do you think people are trying to flatter you into submission?  Are they using manipulation tactics and want to know how to resist.  Are you seeing signs of gaslighting and feel like they want to take advantage of you?   Let me give you the answers. 

How to Spot Manipulation Tactics, gaslighting, coercion

Join me for this week’s podcast on Resisting Manipulation And GasLighting – The Dark Side of Influence

 

A poll with your prospects found that Trust is at an all-time low.  Their default setting is not to trust you.  In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of the persuaders felt they had established trust with their audience.  Wow, what a disconnect.

It’s harder to gain credibility nowadays than in the past.

Are you good at what you do? Bragging about it could make people trust you less

Are you credibile?  Are you sure?  You say yes, and your prospects say no.  What are you doing that destroys your credibility?  The answers and science surprised me and will surprise you. 

Join me for this week's webinar on How Being Too Qualified Hurts Trust.

Our task is not only to realize humor’s profound influence but also to develop the necessary skills to use it powerfully and ethically. As you become more and more skilled at incorporating humor into your presentations, you will discover that humor almost always has a place.

Humor puts your audience in a good frame of mind. Your audience is in a good disposition and less likely to disagree with you. When you develop rapport with your audience, they will like you more. Humor also increases trust.

Top commercials of all time
 
The skill of using humor can be learned and mastered, but only with consistent practice. Sometimes you may fail but keep at it until you have harnessed the power to make others laugh. Then others will always feel good when they are in your presence. They will also take what you have to say more seriously. Humor will give you the power to motivate and influence others in a productive, positive way.

shrinkflation examples
 
What else is used to persuade below the radar?  What are companies doing to their slightly deceptive products that you are not even aware of?  How do JND and Shrinkflation sway your thoughts and opinions?  Join me for this week’s podcast on JND, Shrinkflation, Advertising - Brilliant Deception?  You will discover how to persuade below the radar.

Most people don’t address why it is taking so long to achieve their goals or find their success.  The first step is always self-discipline. When we hear the word self-discipline or willpower, we tend to get a little tense, tune out or think about something else.  We think of all our bad habits, things we don’t want to do, or all the times we tried to exercise willpower and failed.  It is something we are constantly working on and can never neglect. 

Cinemark link

How Far Away is the Moon?

What can you do to strengthen your willpower and your self-discipline?  It is easier than you think.  You already have the desire, and you already know you are capable of more.  You know you want more success in your life.

This is a critical life skill.  Are you ready for the next steps?  Join me for this week’s podcast on how to Reprogram Your Brain For Success And Wealth.  You will discover wealth is an open book test, and now it is time for you to have all the answers.

Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive mental attitude. It is not constantly saying positive things to yourself and then hoping they will come true. Rather, true optimism is a state of mind that dictates how you look at the world. An optimistic view of life and the world around you can inspire hope and courage in others. We all want to feel inspired and encouraged. When a persuader can deliver this type of message, we want to follow that person. This tendency is how optimism helps you in influencing others.

Pessimism on the other hand is always taking the negative view. Others will consider a pessimist as irritable and always looking for the negative in every situation. Pessimists are the ones who will be the first to complain and tell everyone else that nothing goes right. As a result, they never get the success or recognition they deserve.

Article : A little anger in negotiation pays

Countless studies have shown that optimists do better in school, persuade better, have more friends, perform better in their careers, and live longer than pessimists. Pessimists, on the other hand, frequently battle depression, have fewer friends, find it difficult to persuade, and give up faster and more easily. To illustrate this point, in one study, those who sold insurance were monitored on their optimistic or pessimistic outlook in relation to setbacks. The optimistic persuaders sold more policies and were half as likely to quit.

Great persuaders have what we call “influential optimism.” This means that they see the positive in all situations. Rather than focusing on disappointment, cynicism, or negative feelings, they look for ways to move forward. People want to be persuaded by individuals who have a positive view on life. As an optimist, you see the world as a series of exciting challenges. You inspire positive feelings about everything you stand for. People want to be around you because they live in a very pessimistic world. The optimistic mindset is contagious and helps to empower other people to believe in you and in themselves. As an optimist, you help others see failure or setback as temporary. You have no doubt that success will happen.

Free Book

How did you learn what you know about money? You likely picked it up, a piece here, a tip there. 

You absorbed attitudes from your parents and from the media. You absorbed the examples of friends. You proceeded through trial and error—the school of hard knocks. 

You learned haphazard, mostly wrong, and certainly out of context. 

Money is one of the most important subjects to study in your entire life. Some of life’s greatest enjoyments and most of life’s greatest disappointments stem from your money decisions.

Wealth is an open book test, and the answers are obvious.  What small results can you add to your life that can bring you large financial results?  How much do you know about the wealth formula?  Join me for this week’s podcast on Wealth Formula Secrets - Tom Painter Interview.

Click HERE for more info about Tom & his work.

By adding Expectations to your persuasive toolbox, you can change your audience's expectations of you—and their expectation of buying your product, service, or idea—and you will be infinitely more persuasive.

Staring at yourself during virtual chats may worsen your mood

The challenge is you are creating negative expectations – they feel the desire to say no because of your mindset, body language, or word choice.  When we suggest (subconsciously) that it is OK to say no – they do.  Join me for this week’s podcast on  Resistance: Do You Create Your Own NO?

When you become a great Persuader, you will learn to love objections. You will understand that when people voice their objections, it indicates interest and shows that they are paying attention to what you are saying. The key to persuasion is anticipating all objections before you hear them. Fielding questions and handling objections can make or break you as a persuader. These skills will help you in every aspect of your life.

Praise and intelligence: Why telling kids they are smart make them act dumb

Handling objections has become a lost art.  Very few persuaders know how to turn an objection into a sale.  There are three other lost persuasion tools that most influencers have forgotten to use.  Have you ever needed a persuasion technique that would reduce resistance and turn a no into yes?  

Join me for this week’s podcast to learn more about  3 Critical BUT Forgotten Sales And Persuasion Techniques.

Life is change; persuasion is change. As a Persuader, you must be able to create and motivate change. Understanding human nature is knowing that most people will resist change and burrow into their comfort zones. We tend to follow the path of least resistance. BUT when done it the right way, people are very accepting of change.

Mood Has Less Control Over Behavior Than We Think

Those are some good fundamentals to change, BUT most persuaders want to get it done better and faster.  How can you get people excited to change?  What tools do you need to have people beg you to change their product/service? 

Join me for this week’s podcast to learn more about  The Quickest Way To Get A YES To Change.

Persuaders know emotion will override logic every time.  I will assume here (I know I shouldn’t do that) that you can form a logical argument.  Reading emotions and your emotional intelligence is the missing piece for most people that want to become more influential.  Very few know how to read and trigger the right emotional states.

16 top reasons cited for getting out of a speeding ticket

What emotions do you need to trigger with your message?  Can you read and change your prospect's emotions?  Is it helping or hurting your ability to influence? 

Join me for this week’s podcast to find out more about emotions and what to do when anger hits – for you or them.  As a bonus you will also discover How To Get Out Of A Speaking Ticket.

A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop because the cement dries fast. How do you ensure that you’re making those early seconds really count?

‘Mind’s eye blink’ proves ‘paying attention’ is not just a figure of speech

So do people like you?  Can you develop rapport?  Are you sure?  It is doubtful in the current climate.  What are you doing that destroys connectivity?  What can you do to instant connect with more people? 

Join me for this week’s podcast on Conversation Starters For People to Like You.  I will focus on critical areas to increase likeability and enhance your ability to get anyone to like you.

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

People choose healthier food when with outsiders for fear of being negatively judged

So do people trust you?  Are you sure?  It is doubtful in the current climate.  What are you doing that destroys trust?  What can you do to increase trust?  Join me for this week’s podcast on 7 Reasons People Don’t Trust You.  I will focus on critical areas to increase trust and enhance your ability to influence command

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your point of view. With persuasion, there is no compromising as there is in negotiation.

Why Do Hugs Feel Good? This Chemical Messenger

Do Zoom Meetings Kill Creativity?

Join me for this week’s podcast on The Boomerang Effect And Why People Resist You.  Get more people to connect with you, open up and become more influential. 

Join me for this week’s podcast on Shut-Up And Sell: No More Data Dump. 

During this podcast, I will reveal how to know when it is time to ask for their business. 

What do you look for in their body language to know the persuasion process is done and they are ready to roll. 

Upward Physical Movement Brings Back Happy Memories

Click on the link and get a few more influence tools that help your prospect persuade themselves.

As a persuader, you need to help your audience be one step closer to taking action. As a Power Persuader, your goal is to decrease the distance someone has to go to reach your objective. Your task is to make it as easy and simple as possible. You need to decrease the mental, social or physical distance they need to travel to be persuaded.

How to Get People to Speak Up in Virtual Meetings

If your prospect is not listening, doesn’t care, and is not participating in the process – you can’t influence them.  Is it you?  Is it them?  Take some ownership and admit that you can be more engaging and even more charismatic in your online and offline presentations. 

Join me for this week’s podcast on How To Increase Meeting (Zoom) Participation, Engagement And Influence.  I will focus on key things you can do today that will get more people to listen, increase their online participation, and keep your audience wanting more.

The moment people sense that you are attempting to persuade them, their resistance increases in size and strength. To counter this tendency, persuasion and sales must take place below the conscious radar.

Women seen as happy and men as angry despite real emotions

Great persuaders have cultivated a sixth sense regarding the "push and pull" aspect of persuasion. You must encourage without pushing. Entice, but don't ensnare. You have to sense and then predict what you can do and how your audience will respond based upon knowledge, instinct, experience, and nonverbal cues. With this sensitivity, which you can learn, you can persuade and influence below their resistance radar.

Are you causing resistance?  Are your influence tools outdated? 

Join me for this week’s podcast on The 3 Keys To Increase Your Power Of Persuasion. You will discover the most important things you can do to reduce resistance, adapt to your prospect and get more YES in your life.

Most of the time, closing skills are overused or used in the wrong way. When closing skills are used right and sparingly, it can have a powerful effect by helping others say “yes faster. The key is to use closing in the right way in any aspect of persuasion. This is where you get the yes. It is not a time to beat around the bush or hesitate.

Want to know how closing has changed in the last few years?  Ever wonder what closing mistakes you could be using?  Want to know how to close more sales? 

10 Sales Mistakes Reps Make Way Too Often

Join me for this week’s podcast cast on Top Ten Closing Mistakes. You will discover how to balance the best closing techniques in the new world of sales.

 

Join me for this week’s podcast cast on Negotiation Techniques, Tactics, Tips, and Psychological Tricks With Marshall Wilkinson. 

Marshall has negotiated over 2 billion dollars in contracts.  We will discuss how negotiation has changed, techniques that seal the deal, and psychological tricks that are being used against you.

For more information about Marshall visit his website here. 

What are you doing that causes your prospect to feel – This does not feel right?  Maybe what you are doing causes them to think – I need to think about this because something is not quite right.  What can you do to reduce these feelings and roadblocks to influence?

The Fallacy of Multitasking

Join me for this week’s podcast cast on How Colors, Symbols, And Aromas Help/Hurt Your Ability To Influence.  

Do you repel people?  Most people say no.  Although most of us do things that repel people.  You have met people that just rubbed you the wrong way.  They repelled you, you did not like them, and you did not want to be around them.  The key is that they never told you what you did wrong or how you made them feel; they just left. 

The color red influences investor behavior

Statistics show that this is happening to you.

Want to know other things you are doing that repel people?  Ever realize that common thing you are doing drive people away?  Want solutions to those influence blunders that are costing you money? 

Join me for this week’s podcast cast on Top Persuasion Mistakes/Blunders Of All Time #2.  Discover those mistakes and how to persuade like a pro.

Want to know the top persuasion mistakes?  Want solutions to those influence blunders that are costing you money? 

17 Things Keeping You From Getting Rich

Join me for this week’s podcast cast on The Top Persuasion Mistakes/Blunders Of All Time.  Discover those mistakes and how to influence like a pro.

Do you want to know more about your body language and how to use it to persuade with power?  Did you know many of your gestures tend to repel others and cause resistance?

33 Nonverbal Communication Tips

Oscar Mayer selling mask inspired by its bologna

Join me for this week’s podcast cast on Nonverbals that Influence vs Body Language That Repels. 

Discover the keys to reading body language and understanding what gestures repel your prospect.

Do you want to be able to think on your feet?  Adjust your presentation on the fly?  Adapt to your prospect and persuade them how they want to be persuaded.  Can you prepare for an impromptu speech? 

The Psychology of Your Scrolling Addiction

Join me for this week’s podcast on How To Think On Your Feet:  The Creative Art Of The Spontaneous, Impromptu Presentation.  Discover the secrets of your creativity and adapt your presentation.

Are your presentations persuasive?  Are you sure?  What about your ability to engage and influence on zoom or other video conferencing platforms?  These skills are critical for influence and upward mobility.

Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes

Eye tracking reveals where people look during Zoom, Webex

20 Astonishing Video Conferencing Statistics for 2021

Join me for this week’s podcast  - How To Make Video Conferencing (And Zoom) More Influential.  We will talk about the science and skills needed to persuade during video conference calls.

Great persuaders gain control over their destiny by controlling and directing their thoughts.  Considering that our actions are emotion-driven and our emotions are thought-driven, we've got to get our thoughts on track. They determine everything!

What’s the Cost of Self-Control? New Study Tabulates the Bill

What are the other elements of your success?  What pieces are you missing?  How can you reprogram your brain for massive success?  

Join me for this week’s podcast on The Mindset Of A Successful Salesperson.  We will take a deep dive into success skills, personal mastery, and self-persuasion.

No one can follow through on an act or message without first thinking or seeing in their mind that it is possible to accomplish it. You can mentally achieve participation by helping your audience visualize and see in their mind how your product or service will help them.

How are you doing creating images in the mind of your prospect?  Are your prospects questioning your credibility?  Have you lost trust with people?  

Evoking the Imagination as a Strategy of Influence

Join me for this week’s podcast as we tackle both issues that hurt your ability to influence.  The podcast is Lost Trust? - How To Rebuild Credibility In A Skeptical World.

There are many studies the reveal the relationship between visualization and success in sports.  There is a well-known study done by Russian scientists.  They wanted to know the relationship between physical and mental training and what is the most important.

What Is the Ownership Effect

Are you able to help your prospect visualize using your product/service?  Do you want more tools to help people visualize the solution?  It is all about increasing mental involvement and painting that picture. 

Join me for this week’s podcast - Paint The Persuasion Picture – Keys To Mental Engagement.  We will discover the keys to visualization and influence.

Just because you can create a PowerPoint does not mean you know how to communicate, inspire and present.  Sure, you can give a presentation, and no one leaves the room; it doesn’t say anything negative, but did you really have charisma?  Did you influence them to your point of view? 

When preparing your presentation, be sure you have several ways to support and enhance your message. Great persuaders use presentation aids that will, concisely, and efficiently deliver their main points. Visual aids should improve your presentation and help keep people’s attention, but visual overload will distract from your message.

Are your visuals persuasive?  Are you abusing powerpoint?  Are you violating the common powerpoint mistakes?  Want to know how to use powerpoint to become more influential?  

Well, I have the answers….Join me for this week’s podcast - Break Your Powerpoint Addiction – Mistakes Draining Your Influence.  We will discover how to use visual aid that will help you persuade and influence.

Preparation is the magic ingredient to all successful negotiations. When negotiating, you have to be prepared for anything. You need to know the ins and outs, the intricacies of both sides. The more you prepare, the more knowledge you have, you will get a better deal.

Five Presentation Mistakes Everyone Makes

Negotiation is part of everyday life.  As they say - You deserve what you negotiate.  The challenge is negotiation has changed.  Many people are using some old-style, outdated, cheesy tactics that need to be retired.  Join me for this week’s podcast  - The 7 Deadly Negotiation Sins - Mistakes Costing You The Deal.  We will talk about the blunders you are making and how to fix them to increase your success and influence. 

The research shows that when you create a positive perception with your prospect, you have an 85 percent chance of influence.  On the other hand, you have only a 15 percent chance of influence when you make a negative perception.

Rapport is key to influence, networking, and building future strategic relationships.  Know when you are connecting with someone or repelling them.  Join me for this week’s podcast on Networking and Building Strategic Relationships – Interview with Ivan Misner.  We will take a deep dive into the keys of how to build strategic relationships.  We are also going to talk about the new tools for prospecting for these new times.

Persuasion occurs when your ideas are so convincing that the other party adopts your point of view. With persuasion, there is no compromising as there is in negotiation. Instead, the other party willfully and enthusiastically abandons their position to embrace yours.

Want to learn more about emotion and ego in negotiation?  Wonder the best raise to ask for a raise and earn what you are worth?  Join me for this week’s podcast as I interview the author of Mindful NEGOtiation -  Gaetan Pellerin.  We will take a deep dive into how negation has changed in this new Pandemic world.

 

Join me for this week’s podcast for some incredible free gifts. 

This is podcast 400 and will deliver some great content and influence gifts to take your skills to the next level.  This podcast will do a 180 from other podcasts.  Instead of helping become more influential, this podcast will reveal the art and science of resisting the persuasive attempts of others.

Help me celebrate podcast 400 on How to Resist Influence and Coercion.

Influential people not only express themselves in positive nonverbal ways.  They also use nonverbal behavior to captivate and persuade their prospects.  During each encounter, Influential people are careful what gestures they use and don’t use.

Being Nice To Others Makes Them More Likely To Be Nice To You

Body Language Guide – Crossed Arms and 17 More Cues to Know

Discover how to read other people's body language and what it means.  Especially how to read their arms movements and what it means.  I will also reveal that what you are doing with your arms could help or hurt your ability to persuade.  Find out how to use your arms to be more persuasive.  Join me for this week’s podcast on Reading Body Language - What Your Arm Movement Says About You

The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions.

The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong response and decrease your ability to persuade. Word skills are also directly related to earning power.

People prefer friendliness, trustworthiness in teammates over skill competency

Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences. 

Great persuaders all adhere to an intensive personal development program. They know that "dull knives work the hardest," so keeping themselves sharp is of the utmost importance. Average persuaders don't consider personal training to be worthwhile.

They figure working harder is the answer. They also assume that they'll figure it all out on their own sooner or later, maybe from reading a book or two. They also think it's too expensive, or a waste of time to learn from somebody else.

What do you need to learn and master?  What is your weak link to success? Are you wasting valuable time to get there? Just like a computer, if you don't upgrade yourself, you will become obsolete to both yourself and your future.

Mentioning facial imperfection early in a job interview helps

Personal development is the first thing you can do to leverage your success.  Leverage speeds up the success process.  Join me for this week’s podcast as I discuss 3 additional success principles used to increase your speed to success.  Click to join me for PQ Skill 10 - The Secret Sauce Of Success.

What are the subconscious triggers that cause you to buy more?

 Face can reveal if you’re rich or poor

Join me for this week’s podcast as I talk about those subconscious retail triggers that cause you to spend more money.  The science is in --- Do they cause you to purchase too much? 

Why is the tendency to procrastinate so prevalent? We know it does us no good, and yet it plagues even the best of us. Putting things off until the last minute never gives the best results.

What are some reasons we procrastinate? Another big one is indecision. We fear being wrong and making mistakes.  Sometimes we procrastinate because we are tired or we don’t have the energy.    

Hey, do you have a second - The upside of workplace interruptions

Let’s talk about the solution to accomplish more in less time.  What are the ways to overcome procrastination and be more effective with your time?  It is impossible to talk about procrastination and not end up talking about time management.

 Join me for this week’s podcast as I talk about traits and characteristics of people know how to turn time into money.  This podcast is called PQ Skill 9 - Secrets to Accomplish More In Less Time.

We tend to judge rapidly, and that snap judgment is usually correct. When you meet someone for the first time, he will tend to categorize you like someone he already knows.3 The positive or negative characteristics of the person you resemble tend to be transferred to you (fair or not). The bottom line is that your audience is pretty good at sizing you up in the first seconds of your meeting. Great persuaders know how to create magic in those first few seconds, and those feelings will last a lifetime.

Seven Personality Traits of Top Salespeople

Join me for this week’s podcast as I talk about an HBR article about some of the traits and characteristics of power persuaders.  You will be surprised about the studies on people skills, rapport, and how connectivity has changed.  This podcast is called Learnable Personality Traits of Top Salespeople

Great persuaders are great communicators. Well-known motivational speaker and best-selling author Jim Rohn said it best: “When I learned how to effectively persuade and communicate, my income went from six digits to seven digits.”

The False Consensus Effect

Your communication skills are critical for your success, yet this is another set of overlooked skills that are not effectively taught in school. Communication includes phone skills, face-to-face interactions, Zoom presentations, and even email.

Do you want to be more persuasive on the phone?  Want to influence over zoom?  These skills are critical to your ability to take a interested prospect to a happy customer. 

 Join me for this week’s podcast as I take a deep dive into these presentation skills and the keys to influence when you are not face-to-face.  This podcast is called PQ Skill #8 - How To Sell Over The Phone - Tools to Persuade With Your Voice.

Are Your Authentic and Congruent Or Fake and Unlikable?

One interesting study found that physical gestures that convey less immediacy (lack of eye contact, leaning back, reduced proximity) communicate you don’t like the person.  It communicates a lack of congruence.  It destroys your authenticity and coming across as genuine.

Imposter syndrome

Are you congruent with your past history and your last interaction?  Does your nonverbal behavior match your actions?  Are you sure?  Are your emotions congruent with your message?   The current research shows that authenticity is one of the most important traits to have in the current situation.  Join me for this week’s podcast as I take a deep dive into imposter syndrome and the keys to radiate authenticity.  This podcast is called The Missing Piece To Your Persuasion Toolbox – Authenticity.

Two of the big motivation inhibitors are mindset and the people we associate with. Take a look around you. Are the people in your life pulling you up or pulling you down? Are they encouraging you or discouraging you? How do they view your goals, dreams, and aspirations?

Turning Off Your Camera Can Reduce Zoom Fatigue

What’s holding you back? What are the chains and stakes in your life? What would it take to make you want to leap out of bed each morning? If you have dull dreams, it is difficult to stay motivated.  Join me for this week’s podcast and understand how to motivated yourself and the people you persuade.  Understand the science of motivation.  This podcast is called How to Motivate Your Prospect (And Yourself) - Every Time.

Understanding human nature is essential to maximizing your greatest persuasion potential. Have you ever wondered how the mind works? Why do we do what we do? Why do many people do the opposite of what is best for them? Great persuaders can find patterns in human nature and customize their ability to persuade accordingly.

6 psychological tactics behind the Starbucks menu

Join me for this week’s podcast, where we explore how these triggers get you to pay more in retail – especially at Starbucks.   These triggers can help you understand the world of persuasion and influence.  This podcast is called How Starbucks Does Not Fight On Price - And You Pay More For Coffee

Great persuaders have charisma. We can all think of charismatic people. They have a confident presence and charm about them; they are captivating. They command our attention; we hang onto every word out of their mouths. Their energy prods us, motivates us, and inspires us. We feel better for having met them, seen them, been persuaded by them, and interacted with them.

4 Signs of Decision Fatigue

 What are other forms of influence and charisma you can use to increase your ability to persuade?  You will be surprised by how easy it is to apply these forms of influence.  Remember, influence is a higher form of persuasion.  Persuasion is what you do and say – Influence is who you are.  

Join me for this week’s podcast, where we explore other forms of influence that will increase your ability to convince other people to your point of view.  This podcast is called PIQ Skill #6: Using Your Charisma For a Referral Program

Appearance affects your authority. External objects and the environment also affect perceptions of power. It is therefore wise for all of us to check out our appearance and surroundings to make sure we're sending the right message.

Article 1

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What are other forms of power you can use to increase your ability to persuade?  You will be surprised to know there are many different forms of power.   And these are good legitimate forms of power.  Join me for this week’s podcast, where we explore other forms of power that will increase your influence. 

This podcast is called PQ Skill #5: How Your Personal Power Leverages Your Ability To Persuade.

Are you congruent?  Do you feel authentic?  Does your prospect think you are genuine?  Are you coming across as truthful?  These are the new buzzwords that your prospect is looking for…  Join me for this week’s podcast with David Wood that reveals techniques and ways to be more authentic and congruent in your persuasive presentations.  Discover how to be Transparent, Authentic, Genuine, And Vulnerable And Become More Influential – Interview With David Wood.

The MOST important aspect of Trust is credibility It’s harder to gain credibility nowadays than it ever was in the past. Most people are fairly sophisticated and have grown cynical with all the exaggerated and unsubstantiated hype that is thrown at them.

People who have been burned in the past develop thick skins against almost every persuasive message they are exposed to.

Want to sound smarter? Avoid these 24 overused words and phrases

Do people trust you?  Are you sure?  I would say that you are not creating the trust you need or deserve in the persuasion process.  Trust is the glue the creates your ability to sell and influence.  Join me for this week's podcast on PQ Skill #4: How To Establish Instant Automatic Trust  

 

 

It is human nature to mirror and match, or to “synchronize” with the people we connect with. We don’t even think about it. It happens so quickly and so subconsciously - one is unlikely to even notice it.

What if you were aware of it? Could it be used to help you be even more persuasive? Research says definitely yes. When you mirror your audience, you build rapport with them.

Do you want to know how to instantly connect with anyone?  Do you want to make anyone your friend?  Did you know influence is easy when people like you?

Join me for this weeks podcast on PQ Skill #3: Instant Rapport and Social Synchronization

Are you a leader or a manager?  When you influence people do they do it because they have to or they want to?  Isn’t that a tough question?  What do you think?   Are you able to boost people up, motivate them and inspire them to new levels?  Because that is the role of a long-term leader.

Join me on this week’s podcast on influence and leadership with Ben Ward.  Ben is a leadership expert that is going to teach you the tools and techniques of how to influence others.  You will discover more about praise and how to motivate people to the next level.  Influence Like A Brick - Interview with Ben Ward

Did you know that 80 percent of all new products fail or don't even come close to projected forecasts?3 Large corporations spend billions on focus groups to see if their product or service is viable.

Do you want to know how to balance logic and emotion during the persuasion process?  Do you want to know how your prospect makes decisions?  Discover how to create a persuasive message that resonates with their heart and their mind.   

What happens in the brain when we imagine the future?

Join me for this week’s podcast on Persuasion IQ Skill #2: How Your Audience Thinks And Makes Decisions

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How Conflicting Beliefs Are Stalling Your Success

Beliefs are only one of the pieces to a successful mindset.  I spent years monitoring, interviewing, and watching successful influencers.  What are their traits and characteristics?  What are they doing differently?  How is their mental programming making them more successful?  

Join me for this week’s podcast on Persuasion IQ Skill #1 –   Mindset of Influential People.

A new factor in success: a strategic mindset

111 Sales Hacks - Beta Special 90% Off - $385 Value - $37

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I'd say now is the time to take a careful look at your personal development program.  Are there ways it can be enhanced?  Every day, you are either learning or deteriorating.  You are either closer to or farther away from your goals.  Learn to model the best in your field.  Find those who excel in your industry and benchmark what will work for you.  Pay the price to become an expert in your field. Don't settle for mediocrity.

Salad or cheeseburger - Your co-workers shape your food choices

Do you catch the keyword?  That keyword is change.  Personal development is the key to the knowledge to be successful, but then you have to create change in your lives to apply these new principles.  People actually love to change when it is done right.  People don’t always resist change.  Would you resist if I changed (increased) your income?  I don’t think so… 

Join me for this week’s podcast on Why People Resist Change And How To Persuade Them.

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Great influencers can create the right mood at the right time.  They can put people in a happy state.  When they are feeling happy, they tend to think more positive thoughts and to retrieve good experiences from memory.  When they are in a negative or foul mood, they tend to think unhappy thoughts and to retrieve negative information from memory.

 10 Ways to Defuse the Hostility of People Who Are Angry

What is the emotion that derails most persuasion and negotiation?  That would be anger!  How do you handle that angry person?  How do you defuse anger and turn it into your advantage?  Join me for this week’s podcast -  How To Sell And Persuade An Angry, Hostile And Bitter People.

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Influential people can read and interpret nonverbal gestures.  You can read people like a book and you can obtain the knowledge you need to adjust yourself and your presentation based on what body language you are reading. 

 8 Ways To Identify A Liar

Want to know how to spot a liar?  Would it be beneficial to be able to detect deception?  What to learn those FBI interviewing techniques? 

Join me for this week’s podcast -  How to Identify A Liar - The Science of Detecting Deception.

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: “I trust you; give me a reason not to.” Now the mindset is: “I don’t trust you; give me a reason why I should.” You could say trust is at an all-time low and still falling.

Stanford researchers study trust in autonomous products

Want to know the trend in trust?  The trend is going from trust to trustless.  It is a new concept in persuasion derived from the digital age.  An idea that has come from Bitcoin and Blockchain. 

Join me for this week’s podcast -  As Trust Erodes - Become Trustless.

One of the major distinctions between mediocre persuaders and highly successful persuaders is the amount of talking they do and the number of questions they ask. We have found that great persuaders ask 2.7 more questions of their audience than average persuaders do.

Want to know what questions to ask when you are attempting to influence?  Discover how to change a conversation and persuade under the radar.  Learn how to get the answers you need and to help people persuade themselves. 

Join me for this week’s podcast -  How To Use Forensic Interrogation Techniques To Influence – Interview With Michael Reddinton.

Learn how to be prepared to handle hecklers and those that will ask the tough questions.  Learn to connect on a personal and emotional level.  Make sure every member of that audience feels like you are talking to them.  Practice your presentation so it becomes part of you, instead of a slick PowerPoint or a tired outline.   Manage your fear, anxiety or nervousness, so you can radiate charisma. 

How can you present with power?  What can you do to fine-tune your presentation skills?  How can you master the world of public speaking?  What do you do with your fear?  Join me for this week’s podcast and discover How To Use Emotion, Mood And Vibe To Persuade A Jury Or Prospect - Robbie Crabtree Interview.

So how can you use subconscious triggers and options to be more persuasive?  What do you need to understand about these triggers that are hurting your sales?  How can you persuade better and faster understanding why we do, what we do?  Join me for this week’s podcast and discover The10 Psychological Techniques (And Tips) To Sell More And Persuade Faster.

 

Pausing Before Replying Decreases Perceived Sincerity

One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don't know why we do what we do. In fact, up to 95 percent of persuasion and influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on subconscious emotional reactions.

Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes

So how can you use subconscious triggers to be more persuasive?  What do you need to understand about these triggers that are hurting your sales?  How can you persuade better and faster understanding why we do, what we do?  Join me for this week’s podcast and discover The10 Psychological Techniques (And Tips) To Sell More And Persuade Faster.

To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences.  We mentally associate ourselves with such things as sights, sounds, colors, music, and symbols.  These associations create quick subconscious triggers.  The feelings you generate can help or hurt your ability to persuade.   You could be using symbols that are repelling your prospects.

40 Common Symbols and Meanings (& How to Use Them)

Did You Know Selling A Left Handed Person Is Different?

Find out what symbols and images are helping and hurting your ability to persuade?  What feelings are being triggered when you meet someone?  What external unnoticed symbols that surround you are triggering the wrong feelings?  On this week’s podcast, I answer these questions and more!  Join me for…. How To Use Images and Symbols To Persuade Below The Radar.

What can you do in the first thirty seconds of your encounter to capture your audience’s attention?  Can you prove to them that you are worth listening to?  Think about this: Every time you communicate with someone, they are paying with either time or money.  

Do you want to know how to magnetize your message?  Get and keep the attention of your prospects?  Ever thought about how to brand and position yourself in this new media market?  Well, you are in luck.  On this week’s podcast, I interview Jeremy Slate.  We discuss ways to make your presentation/message ring true and understand this new market.  Join me for…. How To Position Yourself And Create An Irresistible Message

For more infornation about Jeremy visit his websites here  and here

Did you know that cost is often the first objection raised, but usually it's not the true reason for rejecting a product or service?  Whether you're selling an actual physical product to consumers or an idea to your stubborn teenager, there is always a price involved.

Want to know how to make price a non-issue?  Want to know how to charge more and help your prospects be more successful?  Want to get past the mental block or raising your rates?  Join me for this week’s podcast as I interview Chris Kenney.  We explore all the tools you need to quit hearing – It is too expensive!

10X Your Income - Interview Chris Kenney

 

As humans, (when we listen) we have the ability to read people from facial expressions, gestures, tone of voice, or even a smell.  This comes from our early programming as humans to be able to meet a person and instantly decide if they are a friend or foe.

Want to know how to make better decisions and use your intuition?  Want to know what changes are happening with your prospect and customers?  Ever wondered what the new expectations are going to be?  Listen to this week’s podcast interview with Tiffani Bova.  She is the author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business.

For more information about Tiffani visit her website here.

 

Voice plays a critical role in influence.   Our voice is a powerful instrument that can motivate the troops or lull them to sleep. There is a huge difference between presenting and persuading, informing and influencing, and communicating and convincing.

Want to know how to grab attention and increase the influence of your voice?  Ever felt your voice was not very impactful?  Listen to this week’s podcast with Denise Woods.  She is the vocal coach of the stars.  Find out how to change your voice and change your future. Denise Woods -Vocal Coach of the Stars - Crucial Instrument Of Influence

Want to know how to create dissonance?  Ever want to change someone’s mind?  Have you ever wanted to change someone’s beliefs about politics?  The key is to get them to persuade themselves.  Listen to this week’s podcast on How To Change Someone’s Political View Point – Influencing Minds.

I had a great interview with the author of The Hype Handbook on this week’s podcast.  Hype is important (when used correctly) to grab attention and get people to focus on you or your product/service.  If you don’t get noticed and get them engaged – you can’t persuade them.

Want to create more excitement for you or your product/service?  Listen to this week’s podcast as I interview the author of the Hype Handbook – Michael Schein.  We are going to take a deep dive into attracting attention and getting people to adore you.  Listen to How To Create Hype And Understand Mind Control

Do you think color is important in the world of persuasion?  The answer is absolutely. 

What Super Productive People Do Differently

Want to get more techniques on how to use color to influence?  How to manage your time using Harvard time management hacks?  Find out how Covid affects your ability to influence.  How to discover their true pain?  Join me for this week’s podcast on What Are The Most Persuasive Colors?

Almost everyone wants to accomplish their dreams, achieve more, change their habits, or pursue bigger and better goals.

And we often know exactly what we need to do to make these things happen.  So why don't we do them?  Why do we fall short of our dreams and aspirations?  

Want to understand the science of getting yourself (or others) to change?  Do you want to get more techniques on the power of habit?  Want me to reveal why goal setting does not work most of the time?  How to motivate yourself and others?  Join me for this week’s podcast on The Science of Change And The Power of Habit.

Of all the tools in your persuasion toolbox, strategic questioning is probably the one most often used by Power Persuaders.  Questions are used in the persuasion process to create mental involvement, to guide the conversation and to find out your prospect pain.

The Neuroscience of Trust

Want to get more techniques on how to find your prospect’s pain?  How to discover their true problem?  Get them to reveal what is really happening?  Join me for this week’s podcast on Peel The Onion – How To Find Their Pain Or Problem.

Most people waste the majority of the day because of their inability to focus and concentrate.  It is difficult to influence others if you cannot stay focused or are unable to work on the current task. 

Do you want to know the latest research on top persuaders?  Ever wonder how technology can help/hurt your influence?  Do you want to manage your time better?  Join me for this week’s podcast on New Research On Top Performers - Interview With Lisa McLeod and find out.

How To Persuade UNDER The Radar

The best way to reduce resistance and help your prospect persuade themselves is by using a story.  Stories are powerful tools for persuaders.  Compelling storytelling automatically creates attention and involvement with your audience.  

Want to master the art and science of telling an engaging story while you persuade without detection?  Ever wonder how to structure that perfect, hypnotic story?  You are in luck – Join me on this week’s podcast, where I take a deep dive into How To Tell An Engaging

PS. our Black Friday special starts next week! 

It is holiday time and everyone wants to know about that special deal.  Well, if you are tired of 2020 and all the craziness and ready to make 2021 your year – then this will rock your world. 

Stay tuned for next week!

Great persuaders have mastered their fears. You will be tempted to leave your fears buried, but they will invariably come back to haunt you. It is much better to deal with fears directly, especially considering that whatever we fear most is never as bad as we think.

Want to know more about your prospect being scared to make a decision?  Why people delay saying yes?  How fear can be instantly overcome and help people become easier to persuade?  Join me for this week’s podcast on When Your Prospect Feels Scared, Fear Or Wants To Delay That Decision and get more tools for your persuasion toolbox.

Crazy times right now where people just can’t get along or even have a discussion about society or politics.  Most people forget that the human brain needs to be right. It is hard for us to admit we are wrong.  Even if we are shown proof that we are wrong.

We are programmed to justify what we are doing or thinking is right and avoid taking responsibility when things go wrong. It is easier for us to find ways to prove ourselves right (even when we are wrong) then to admit why we are wrong. 

Why are we so divided by our beliefs?  Do you want to discover additional insights and techniques on how to persuade others during a conflict?  Do you know what to do when someone does a persuasion sucker punch?   If you want to get more persuasion tools - listen to this week’s podcast on The Persuasion Sucker Punch – Blinded Sided By Rhetoric.