Maximize Your Influence

You can't visit a business web page without hearing "follow us on Twitter!"  We're certainly guilty of this too.  Follow us on Twitter @influencemax! 

A recent article from Psych Central shows that when customers complain about a business on Twitter, businesses can actually shoot themselves in the foot by responding too much!  Check out the article here.

If you've ever been told your product is too expensive, you need the Law of Contrast.  This is the most effective way to set the terms of value.  Many times prospects come to the table with a preconceived value of your product (justified or not).  You can turn the tables with the Law of Contrast!

Speaking of the Law of Contrast, this episode featues a horrible use of it which HAS to be the persuasion blunder of the year!

Direct download: Podcast_102.mp3
Category:general -- posted at: 10:35pm CDT