Maximize Your Influence

Why do our prospects often not do what it is we want them to do?  In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it.  They also discuss an email from a listener who keeps butting up against the price objection. 

Direct download: Podcast_17.mp3
Category:general -- posted at: 12:58pm CST