Maximize Your Influence

With Valentines now over with, you likely know where you stand with your significant other.  However, Kurt and Steve still find it fit to bring up a recent study that shows how you can tell if somebody loves you...or lusts after you.  Check out the article here!

It's been a few years since Kurt developed the "Persuasion IQ Test"... a way for you to get a straightforward assessment on how persuasive you really are.  On this episode, Kurt and Steve break down one of the questions on the test: the most effective way to create scarcity.  Check out the episode to learn the answer!

Finally, Steve wraps the episode up with a blunder by a company who has been featured as the persuasion ninja on multiple occasions: Apple. 

Direct download: Podcast_77.mp3
Category:general -- posted at: 10:33pm CST

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