Episode 271 - The Smell of Fear and Embedded Command Studies

Embedded Commands

In persuasion and influence, it is the little things that can make a big difference.  For example, does icing the kicker in football work? – You will be surprised.  Does planting a seed that it might be too hot (or cold) to play sports affect how people play?  Does the way you use your voice or use embedded commands increase your persuasiveness?

Icing the Kicker Article

Article on Heat Signs

 What is an embedded command?

An embedded command is a technique used to communicate to the subconscious mind. The idea is to actually bypass the conscious mind and talk directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising.

Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.

Embedded commands create expectations without creating inner resistance.

Embedded commands are used to reinforce potential behavior and can help the reader come to a faster decision.  

We see them in advertising and sales copy on the internet.  Using embedded commands can increase your marketing efforts by 10-20%.

Can you smell fear?

Join me on this podcast and find out how to use these subtle influence techniques.

Get your FREE copy of Best-Selling book Maximum Influence