Tue, 26 March 2019
Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and be persuaded differently. They have different motives, viewpoints and are looking for different things while being influenced.
Understanding these differences can make you a power persuader. It will enable you to adapt your persuasive presentation to their point of view. You will be able to approach and persuade more effectively.
Let’s take a look at the differences of the male and female brain and how you can tailor your message, and adapt to each gender.
Join me for this week’s podcast on How to Persuade Men vs Woman.