In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines’ strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move.

Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity.

Random Acts of Kindness Make a Bigger Splash Than Expected

Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively.

Offer of the week

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams.

Color Psychology: How Color Affects Your Emotions And Why

Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University.

DEAL OF THE WEEK

This episode discusses the power of music and sound in persuasion and influencing emotions. Kurt explores how different types of music can trigger specific emotional responses and affect behaviors, such as enhancing shopping experiences, reducing stress, and increasing productivity. 

5 Ways to Make Sweet Music for Your Business

The Monkey Business Illusion

Through anecdotes and research findings, he explains that music can be a strategic tool in sales, customer service, and personal interactions to create the right mood and build rapport. Kurt also includes a "Persuasion Blunder" segment and tips on using music effectively in various settings.

PS

Lifetime membership to Gold Influence University

Save 65% - HERE

In this episode, Mortensen discusses strategies to handle hecklers, critics, and disruptive individuals in various settings, from business meetings to public speaking engagements. He emphasizes the importance of maintaining composure, using humor, and understanding the motivations of hecklers to effectively manage disruptions.

Being a selfish jerk doesn’t get you ahead, research finds

Mortensen also shares research findings on the negative long-term impact of disagreeable behaviors in professional environments and provides practical advice for dealing with different types of hecklers, ultimately aiming to enhance one's influence and leadership abilities.

Unlock your potential and turn your passion into profit with the exclusive offer from Influence University! Click Here