Maximize Your Influence

"Door-in-the-face" is one of the most common techniques for implementing the Law of Contrast. An initially large and almost unreasonable request is made, likely to be declined—hence the "door slammed-in-the-face" as the prospect rejects the proposal.  Then a second smaller and more reasonable request is made.  People accept the second request more readily than if they'd just been asked outright because the contrast between the two requests makes the second one seems so much better.

Does the Door-in-the-Face Technique Really Work?

Want to know more about how to use Door-in-the-Face?  You can also discover when DITF will backfire on you.  Find out the do’s and don’ts of this great persuasion technique.  Join me for this week’s podcast on DITF – When, How, Can It Backfire (Door In The Face Technique)

During each persuasive encounter, you must be careful with what gestures you use and don’t use.  Your gestures can attract your prospect and build trust or repel them and trigger distrust.  When you are aware of your body language, you can synchronize your nonverbals to create instant likeability and rapport.  You can create positive subconscious triggers.  If you don’t have to understand these nonverbals, you could come across as lying or nervous. 

Masks can put cognitive performance in check

Are you unknowingly doing some of these gestures and triggering distrust?  These are just a few of the things you are doing that could hurt your ability to influence.  Join me for this week’s podcast on Negotiation - Deception and Dirty Mind Tricks #2.  I will reveal the why, what to look for, and how to deal with deception.


Direct download: Podcast_447_-_Negotiation_-_Deception_and_Dirty_Mind_Tricks_2.mp3
Category:Business -- posted at: 6:30am CDT

What dirty mind games do people play during negotiation and persuasion?  What do they use to intimidate or change your perception of reality?  They tactics are not to use but help you be aware of when someone is trying to use these dark tricks to get their way.

Psychological Power is people's ability to influence you while disguising their true intentions. People who are adept at using Psychological Power seek to alter another individual’s perceptions. 

10 Moves to Reduce Deceptive Tactics in Negotiation

Join me for this week’s podcast on Negotiation - Deception and Dirty Mind Tricks #1.  I will detail many of these dirty tricks and why people still use them.  We will also talk about some solutions to each one of these tactics.

Direct download: Podcast_446_-_Negotiation_-_Deception_and_Dirty_Mind_Tricks_1.mp3
Category:Business -- posted at: 6:24am CDT

What does it take to persuade with power in any encounter? Think about it. When was the last time you didn't get something you wanted?  What happened? Did you fail to get your point across? Were you persuaded by someone else? Our understanding of persuasion and influence has changed dramatically.  In the past, we did not know or care how consumers thought or what prompted them to buy or take action.

The challenge is that many of persuasion rules and sales are changing fast.  What worked a few years ago – no longer work.  You must be aware of adjusting your persuasion and sales techniques to the new world of influence.

16 Latest Sales Trends & Forecasts for 2023

Join me for this week’s podcast on Surprising Sales and Persuasion Trends.  You will discover what has changed and how to adjust for the future.  Where does technology fit in?  Join me to get the tools and techniques to understand the game of sales

Direct download: Podcast_445_-_Surprising_Sales_and_Persuasion_Trends.mp3
Category:Business -- posted at: 6:30am CDT

The mental trigger of potential loss causes such great anxiety in people that they act to prevent the loss—even though they might not be completely interested in the product itself. Imagine making a decision where you have all week to make up your mind, and you have the reassurance that when you return tomorrow, the item will still be available at the same good price. You could take days, weeks, or months to make that decision.

How do you create legitimate scarcity?  How do you make them feel it is urgent to make a decision ASAP?  How does this affect the human brain.  Join me for this week’s podcast interview with Mindy Weinstein.  We will discuss How To Create Legitimate Scarcity And Urgency To Increase Buying Desire.

For more info about Mindy and her work, visit her website here.

Humor can be a powerful tool to create rapport. Humor makes the persuader seem more friendly and accepting. Humor helps gain attention, enables you to create rapport, and makes your message more memorable. It can relieve tension, enhance relationships, and motivate people.  Appropriate use of humor increases trust in your audience.

Another aspect of humor is the smile.  A smile is free, generates a great first impression, and shows happiness, acceptance, and confidence. Your smile shows you are pleased to be where you are, or you are happy to meet this person. As a result, they become more interested in meeting you. Smiling also conveys a feeling of acceptance, which makes your listener more trusting of you. It has been shown that sales representatives who smiled during the sales process increased their success rate by 20 percent. However, as with traditional humor, use a smile appropriately.

Global collaboration led by Stanford researcher shows that a posed smile can improve your mood

Does a fake smile work?  Can a smile backfire?  Can humor hurt influence?  The answer is both to all of these questions.  Join me for this week’s podcast on How A Smile (Certain Ones) And Humor (Targeted) Increases Likeability And Influence.


The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world. Language misused will trigger the wrong response and decrease your ability to persuade.  

‘Annoying’ people say these 75 things, according to Reddit users

I take a deeper dive in this week’s podcast with all those words you are using that repel people and cause a bad association triggers.  The votes are in, and I am going to say you are guilty.  You will be surprised by the top picks.  This week’s podcast is Top Words You Are Using That Repel, Offend And Annoy.

Have you heard about foot-in-the-door" (FITD),  or the "sequential request theory? Basically, it is a means of using a person's self-perception to motivate them to take a desired action  When an individual complies the first time, they perceive themselves to be helpful.  If they are asked to comply a second time in an even greater way, they are more likely to consent.  The key to using FITD is getting the person to initially agree to a small request.

Join me for this week’s podcast on Triggering The Right Response: Yes vs No.  How do you use FITD?  Do you know when to get the yes, the no, and maybe?  You will discover how to be more influential by triggering the right responses.  Even find out how to turn a no into a yes.

Direct download: Podcast_441-_Triggering_The_Right_Response_Yes_vs_No.mp3
Category:Business -- posted at: 6:30am CDT

You could have the greatest product in the world, but if there is no trust, there is no sale. Trust can be ambiguous, but certain things are pretty clear: 1) You can’t get others to trust you unless you first trust yourself; and 2) your message will not be convincing to others unless it’s convincing to you.

Whenever someone tries to influence us, in our minds, we ask ourselves, “Can I trust this person? Do I believe him? Is she concerned about me?” We are less likely to be influenced if we sense that the person trying to persuade us is driven solely by self-interest.

Trust is the glue that holds the entire persuasion process together. Trust is created when you put your audience’s interests and wants before your own. Research shows that, deep down, people want to trust others.

Gaining and keeping trust for both the short and long term is vital to your success as a persuader.  Do people trust you?  Are you sure?  What is the one element of trust that most people don’t have on their radar?  How to you create that instant trust from your prospect? 

Join me for this week’s podcast on Increase Trust -  How Will Power Affects Character.  Discover your missing element for massive trust.

Direct download: Podcast_440_-_Increase_Trust_-__How_Will_Power_affects_Character.mp3
Category:Business -- posted at: 6:30am CDT

Not only do charismatics use your gestures in the right way, they also have the ability to read and interpret nonverbal gestures.  You can read people like a book and obtain the knowledge you need to adjust yourself and your presentation based on what body language you are reading.  When you can read and be aware of your body language, you can synchronize your nonverbals to create instant likeability and rapport.  You can create positive subconscious triggers.  If you don’t have control of your nonverbals, you could come across as flustered, nervous, or out of control. 

Jobs That Need Peop le Skills Are The Most Recession Proof

Be more aware of your body movements and nonverbal behavior.  Sure it takes some effort, but the rewards will last a lifetime.  Join me for this week’s podcast on How to Instantly Connect With Anyone:  Your First Impression – Rapport or Repel?  I will go through each body part and non-verbal so you can identify in others (and yourself) how to instantly connect with people or cause resistance.



What makes someone successful? Why do some people achieve wealth while others don't? How can we predict who will make it big, who will barely make ends meet, and who will fail? How do we quantify the characteristics of highly successful people?

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

Given that increasing your EQ is critical for your success, you need to master this skill.  Influence is on1 of the 12 areas of Emotional Intelligence.  Join me for this week’s podcast on Fine Tune Your EQ or Emotional Intelligence.  You will discover the areas that are critical for your ability to master your own emotions and reading/adapting to the emotions of others.

Direct download: Podcast_438_-_Fine_Tune_Your_EQ_or_Emotional_Intelligence_EI.mp3
Category:Business -- posted at: 10:09am CDT

Imagine that there is a giant rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps. The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance.

Sleepless And Selfish: Lack Of Sleep Makes Us Less Generous

We like to feel a level of consistency in our day-to-day actions and interactions.  This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make. Dissonance causes us to distort our memories or remember what we want to see or how we want it to happen.  This blurs reality and allows us to cover our mistakes.

Do you want your persuasion to stick?   Do you want your sales never to have buyer’s remorse?  What causes that dissonance or regret for saying yes?   Join me for this week’s podcast on Saving the Sale: Refunds, Regret, And Remorse.  You will discover the techniques used to get those sales to stick.  

Direct download: Podcast_437_-_Saving_the_Sale__-__Refunds_Regret_And_Remorse_____.mp3
Category:Business -- posted at: 6:30am CDT

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two.  Persuasion occurs when your ideas are so convincing that the other party adopts your point of view.  With persuasion, there is no compromising as there is in negotiation.

While persuasion is the ultimate ideal, anytime any one of us presents our ideas, the other party is often equally committed to their convictions, thus making negotiation the next best path.  When we hear the word “negotiation,” we often think of a complex deal in the business world.  However, in reality, all of us are involved in multiple negotiation processes every day.

10 Hard Bargaining Negotiation Skills

What about negotiating a raise?  What if your boss is going to use those hardball negation tactics?   What do you do?  Join me for this week’s podcast Negotiating A Raise – Mistakes To Avoid.  I will focus on which tools work best, which techniques to avoid, and how to deal with those difficult mean tactics of the other side.


Direct download: Podcast_436_-_Negotiating_A_Raise___Mistakes_To_Avoid.mp3
Category:Business -- posted at: 6:30am CDT

Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood, they are more likely to accept your offer. The opposite is also true. If they're not in a good mood, chances are much higher they won't bite. This is a massive advantage to you when it comes to persuasion. Great persuaders create the right mood.

Leading with Humor

Using humor is the fastest way to get someone in the right state.  Yes it works and yes, you can get better?   Do you get people to laugh?  How about a smile?  Join me on this week’s podcast on How Humor, Happiness, And Mood Increase Sales.  Discover how to use appropriate humor to get your prospect in the right state and easier to influence.

Direct download: Podcast_435_-_How_Humor_Happiness_And_Mood_Increase_Sales.mp3
Category:Business -- posted at: 6:30am CDT

Do you know how long waiting times affect persuasion? Do they bave a negative or positive influence? Listen now to see how waiting is either helping or hurting your persuasion.

Psychology of Waiting Lines

Starbucks still has a problem with long lines

Long Waiting Times Cost You Sales

Many times, when we are trying to be persuasive, we want to highlight all the perks and plusses. It's only natural. Wouldn't helping someone see the potential gains of your product or service be a good thing? Yes, but here is the issue: Your audience will buy for their own reasons and only their reasons.

How managers can spark, not squelch, our motivation

They don't care about why you like the product or service. They don't care how much you know about it—don’t bury them in detail. The more you spout off about features, the more your audience mentally checks out.

Direct download: Podcast_433_-_Do_You_Talk_Too_Much_Data_Dump_TMI_-_Are_You_Sure.mp3
Category:Business -- posted at: 6:30am CDT

Do you think people are trying to flatter you into submission?  Are they using manipulation tactics and want to know how to resist.  Are you seeing signs of gaslighting and feel like they want to take advantage of you?   Let me give you the answers. 

How to Spot Manipulation Tactics, gaslighting, coercion

Join me for this week’s podcast on Resisting Manipulation And GasLighting – The Dark Side of Influence


A poll with your prospects found that Trust is at an all-time low.  Their default setting is not to trust you.  In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of the persuaders felt they had established trust with their audience.  Wow, what a disconnect.

It’s harder to gain credibility nowadays than in the past.

Are you good at what you do? Bragging about it could make people trust you less

Are you credibile?  Are you sure?  You say yes, and your prospects say no.  What are you doing that destroys your credibility?  The answers and science surprised me and will surprise you. 

Join me for this week's webinar on How Being Too Qualified Hurts Trust.

Direct download: Podcast_431-_How_Being_Too_Qualified_Hurts_Trust.mp3
Category:Business -- posted at: 6:30am CDT

Our task is not only to realize humor’s profound influence but also to develop the necessary skills to use it powerfully and ethically. As you become more and more skilled at incorporating humor into your presentations, you will discover that humor almost always has a place.

Humor puts your audience in a good frame of mind. Your audience is in a good disposition and less likely to disagree with you. When you develop rapport with your audience, they will like you more. Humor also increases trust.

Top commercials of all time
The skill of using humor can be learned and mastered, but only with consistent practice. Sometimes you may fail but keep at it until you have harnessed the power to make others laugh. Then others will always feel good when they are in your presence. They will also take what you have to say more seriously. Humor will give you the power to motivate and influence others in a productive, positive way.

shrinkflation examples
What else is used to persuade below the radar?  What are companies doing to their slightly deceptive products that you are not even aware of?  How do JND and Shrinkflation sway your thoughts and opinions?  Join me for this week’s podcast on JND, Shrinkflation, Advertising - Brilliant Deception?  You will discover how to persuade below the radar.

Direct download: Podcast_430_-_JND_Shrinkflation_Advertising_-_Brilliant_Deception.mp3
Category:Business -- posted at: 6:30am CDT

Most people don’t address why it is taking so long to achieve their goals or find their success.  The first step is always self-discipline. When we hear the word self-discipline or willpower, we tend to get a little tense, tune out or think about something else.  We think of all our bad habits, things we don’t want to do, or all the times we tried to exercise willpower and failed.  It is something we are constantly working on and can never neglect. 

Cinemark link

How Far Away is the Moon?

What can you do to strengthen your willpower and your self-discipline?  It is easier than you think.  You already have the desire, and you already know you are capable of more.  You know you want more success in your life.

This is a critical life skill.  Are you ready for the next steps?  Join me for this week’s podcast on how to Reprogram Your Brain For Success And Wealth.  You will discover wealth is an open book test, and now it is time for you to have all the answers.

Direct download: Podcast_429_-_Reprogram_Your_Brain_For_Success_And_Wealth.mp3
Category:Business -- posted at: 6:30am CDT

Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive mental attitude. It is not constantly saying positive things to yourself and then hoping they will come true. Rather, true optimism is a state of mind that dictates how you look at the world. An optimistic view of life and the world around you can inspire hope and courage in others. We all want to feel inspired and encouraged. When a persuader can deliver this type of message, we want to follow that person. This tendency is how optimism helps you in influencing others.

Pessimism on the other hand is always taking the negative view. Others will consider a pessimist as irritable and always looking for the negative in every situation. Pessimists are the ones who will be the first to complain and tell everyone else that nothing goes right. As a result, they never get the success or recognition they deserve.

Article : A little anger in negotiation pays

Countless studies have shown that optimists do better in school, persuade better, have more friends, perform better in their careers, and live longer than pessimists. Pessimists, on the other hand, frequently battle depression, have fewer friends, find it difficult to persuade, and give up faster and more easily. To illustrate this point, in one study, those who sold insurance were monitored on their optimistic or pessimistic outlook in relation to setbacks. The optimistic persuaders sold more policies and were half as likely to quit.

Great persuaders have what we call “influential optimism.” This means that they see the positive in all situations. Rather than focusing on disappointment, cynicism, or negative feelings, they look for ways to move forward. People want to be persuaded by individuals who have a positive view on life. As an optimist, you see the world as a series of exciting challenges. You inspire positive feelings about everything you stand for. People want to be around you because they live in a very pessimistic world. The optimistic mindset is contagious and helps to empower other people to believe in you and in themselves. As an optimist, you help others see failure or setback as temporary. You have no doubt that success will happen.

Free Book

How did you learn what you know about money? You likely picked it up, a piece here, a tip there. 

You absorbed attitudes from your parents and from the media. You absorbed the examples of friends. You proceeded through trial and error—the school of hard knocks. 

You learned haphazard, mostly wrong, and certainly out of context. 

Money is one of the most important subjects to study in your entire life. Some of life’s greatest enjoyments and most of life’s greatest disappointments stem from your money decisions.

Wealth is an open book test, and the answers are obvious.  What small results can you add to your life that can bring you large financial results?  How much do you know about the wealth formula?  Join me for this week’s podcast on Wealth Formula Secrets - Tom Painter Interview.

Click HERE for more info about Tom & his work.

Direct download: Podcast_427_-_Wealth_Formula_Secrets_-_Tom_Painter_Interview.mp3
Category:Business -- posted at: 6:30am CDT

By adding Expectations to your persuasive toolbox, you can change your audience's expectations of you—and their expectation of buying your product, service, or idea—and you will be infinitely more persuasive.

Staring at yourself during virtual chats may worsen your mood

The challenge is you are creating negative expectations – they feel the desire to say no because of your mindset, body language, or word choice.  When we suggest (subconsciously) that it is OK to say no – they do.  Join me for this week’s podcast on  Resistance: Do You Create Your Own NO?

Direct download: Podcast_426_-_Resistance_-_Do_You_Create_Your_Own_NO.mp3
Category:Business -- posted at: 6:30am CDT

When you become a great Persuader, you will learn to love objections. You will understand that when people voice their objections, it indicates interest and shows that they are paying attention to what you are saying. The key to persuasion is anticipating all objections before you hear them. Fielding questions and handling objections can make or break you as a persuader. These skills will help you in every aspect of your life.

Praise and intelligence: Why telling kids they are smart make them act dumb

Handling objections has become a lost art.  Very few persuaders know how to turn an objection into a sale.  There are three other lost persuasion tools that most influencers have forgotten to use.  Have you ever needed a persuasion technique that would reduce resistance and turn a no into yes?  

Join me for this week’s podcast to learn more about  3 Critical BUT Forgotten Sales And Persuasion Techniques.

Life is change; persuasion is change. As a Persuader, you must be able to create and motivate change. Understanding human nature is knowing that most people will resist change and burrow into their comfort zones. We tend to follow the path of least resistance. BUT when done it the right way, people are very accepting of change.

Mood Has Less Control Over Behavior Than We Think

Those are some good fundamentals to change, BUT most persuaders want to get it done better and faster.  How can you get people excited to change?  What tools do you need to have people beg you to change their product/service? 

Join me for this week’s podcast to learn more about  The Quickest Way To Get A YES To Change.

Direct download: Podcast_424_-_The_Quickest_Way_To_Get_A_YES_To_Change_.mp3
Category:Business -- posted at: 6:30am CDT

Persuaders know emotion will override logic every time.  I will assume here (I know I shouldn’t do that) that you can form a logical argument.  Reading emotions and your emotional intelligence is the missing piece for most people that want to become more influential.  Very few know how to read and trigger the right emotional states.

16 top reasons cited for getting out of a speeding ticket

What emotions do you need to trigger with your message?  Can you read and change your prospect's emotions?  Is it helping or hurting your ability to influence? 

Join me for this week’s podcast to find out more about emotions and what to do when anger hits – for you or them.  As a bonus you will also discover How To Get Out Of A Speaking Ticket.

Direct download: Podcast_423_-_How_To_Get_Out_Of_A_Speaking_Ticket.mp3
Category:Business -- posted at: 6:29am CDT

A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop because the cement dries fast. How do you ensure that you’re making those early seconds really count?

‘Mind’s eye blink’ proves ‘paying attention’ is not just a figure of speech

So do people like you?  Can you develop rapport?  Are you sure?  It is doubtful in the current climate.  What are you doing that destroys connectivity?  What can you do to instant connect with more people? 

Join me for this week’s podcast on Conversation Starters For People to Like You.  I will focus on critical areas to increase likeability and enhance your ability to get anyone to like you.

Direct download: Podcast_422_-_Conversation_Starters_For_People_to_Like_You.mp3
Category:Business -- posted at: 6:28am CDT

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

People choose healthier food when with outsiders for fear of being negatively judged

So do people trust you?  Are you sure?  It is doubtful in the current climate.  What are you doing that destroys trust?  What can you do to increase trust?  Join me for this week’s podcast on 7 Reasons People Don’t Trust You.  I will focus on critical areas to increase trust and enhance your ability to influence command

Direct download: Podcast_421_-_7_Reasons_People_Don_t_Trust_You.mp3
Category:Business -- posted at: 6:31am CDT

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your point of view. With persuasion, there is no compromising as there is in negotiation.

Why Do Hugs Feel Good? This Chemical Messenger

Want to know when to use negotiation tools?  What about when to know when it is time to negotiate and when it is time to persuade.  We tend to go to negotiation too fast and don’t get the best terms possible. 

Join me for this week’s podcast on Sales vs Negotiation: Different Tools For Different Times.  I will focus on which tools work the best and when to use them.

Do you repel people?  Most people say no. Howeve statistics show that this is happening to you. 

What are you doing that turn people off, and cause them to run?  

Want to take a deeper dive into the boomerang effect?  What else could you be doing that is antipersuasive?  How can you connect more with your prospects? 

Do Zoom Meetings Kill Creativity?

Join me for this week’s podcast on The Boomerang Effect And Why People Resist You.  Get more people to connect with you, open up and become more influential. 

Direct download: Podcast_419_-_The_Boomerang_Effect_And_Why_People_Resist_You.mp3
Category:Business -- posted at: 6:25am CDT

Join me for this week’s podcast on Shut-Up And Sell: No More Data Dump

During this podcast, I will reveal how to know when it is time to ask for their business. 

What do you look for in their body language to know the persuasion process is done and they are ready to roll. 

Upward Physical Movement Brings Back Happy Memories

Click on the link and get a few more influence tools that help your prospect persuade themselves.

Direct download: Podcast_418_-_SHUTUP_And_Sell_-_No_More_Data_Dumps.mp3
Category:Business -- posted at: 6:30am CDT

As a persuader, you need to help your audience be one step closer to taking action. As a Power Persuader, your goal is to decrease the distance someone has to go to reach your objective. Your task is to make it as easy and simple as possible. You need to decrease the mental, social or physical distance they need to travel to be persuaded.

How to Get People to Speak Up in Virtual Meetings

If your prospect is not listening, doesn’t care, and is not participating in the process – you can’t influence them.  Is it you?  Is it them?  Take some ownership and admit that you can be more engaging and even more charismatic in your online and offline presentations. 

Join me for this week’s podcast on How To Increase Meeting (Zoom) Participation, Engagement And Influence.  I will focus on key things you can do today that will get more people to listen, increase their online participation, and keep your audience wanting more.

The moment people sense that you are attempting to persuade them, their resistance increases in size and strength. To counter this tendency, persuasion and sales must take place below the conscious radar.

Women seen as happy and men as angry despite real emotions

Great persuaders have cultivated a sixth sense regarding the "push and pull" aspect of persuasion. You must encourage without pushing. Entice, but don't ensnare. You have to sense and then predict what you can do and how your audience will respond based upon knowledge, instinct, experience, and nonverbal cues. With this sensitivity, which you can learn, you can persuade and influence below their resistance radar.

Are you causing resistance?  Are your influence tools outdated? 

Join me for this week’s podcast on The 3 Keys To Increase Your Power Of Persuasion. You will discover the most important things you can do to reduce resistance, adapt to your prospect and get more YES in your life.

Direct download: Podcast_416_-_The_3_Keys_To_Increase_Your_Power_Of_Persuasion.mp3
Category:Business -- posted at: 6:30am CDT

Most of the time, closing skills are overused or used in the wrong way. When closing skills are used right and sparingly, it can have a powerful effect by helping others say “yes faster. The key is to use closing in the right way in any aspect of persuasion. This is where you get the yes. It is not a time to beat around the bush or hesitate.

Want to know how closing has changed in the last few years?  Ever wonder what closing mistakes you could be using?  Want to know how to close more sales? 

10 Sales Mistakes Reps Make Way Too Often

Join me for this week’s podcast cast on Top Ten Closing Mistakes. You will discover how to balance the best closing techniques in the new world of sales.


Direct download: Podcast_415_-_Top_Ten_Closing_Mistakes.mp3
Category:Business -- posted at: 10:52am CDT

Join me for this week’s podcast cast on Negotiation Techniques, Tactics, Tips, and Psychological Tricks With Marshall Wilkinson. 

Marshall has negotiated over 2 billion dollars in contracts.  We will discuss how negotiation has changed, techniques that seal the deal, and psychological tricks that are being used against you.

For more information about Marshall visit his website here. 

What are you doing that causes your prospect to feel – This does not feel right?  Maybe what you are doing causes them to think – I need to think about this because something is not quite right.  What can you do to reduce these feelings and roadblocks to influence?

The Fallacy of Multitasking

Join me for this week’s podcast cast on How Colors, Symbols, And Aromas Help/Hurt Your Ability To Influence.  

Do you repel people?  Most people say no.  Although most of us do things that repel people.  You have met people that just rubbed you the wrong way.  They repelled you, you did not like them, and you did not want to be around them.  The key is that they never told you what you did wrong or how you made them feel; they just left. 

The color red influences investor behavior

Statistics show that this is happening to you.

Want to know other things you are doing that repel people?  Ever realize that common thing you are doing drive people away?  Want solutions to those influence blunders that are costing you money? 

Join me for this week’s podcast cast on Top Persuasion Mistakes/Blunders Of All Time #2.  Discover those mistakes and how to persuade like a pro.

Direct download: Podcast_412_-_Top_Persuasion_Mistakes_Blunders_Of_All_Time_2.mp3
Category:Business -- posted at: 11:50am CDT

Want to know the top persuasion mistakes?  Want solutions to those influence blunders that are costing you money? 

17 Things Keeping You From Getting Rich

Join me for this week’s podcast cast on The Top Persuasion Mistakes/Blunders Of All Time.  Discover those mistakes and how to influence like a pro.

Direct download: Podcast_411_-_Top_Persuasion_Mistakes_Blunders_Of_All_Time_1.mp3
Category:Business -- posted at: 6:30am CDT

Do you want to know more about your body language and how to use it to persuade with power?  Did you know many of your gestures tend to repel others and cause resistance?

33 Nonverbal Communication Tips

Oscar Mayer selling mask inspired by its bologna

Join me for this week’s podcast cast on Nonverbals that Influence vs Body Language That Repels. 

Discover the keys to reading body language and understanding what gestures repel your prospect.

Direct download: Podcast_410_-_Nonverbals_that_Influence_vs_Body_Language_That_Repels.mp3
Category:Business -- posted at: 6:30am CDT

Do you want to be able to think on your feet?  Adjust your presentation on the fly?  Adapt to your prospect and persuade them how they want to be persuaded.  Can you prepare for an impromptu speech? 

The Psychology of Your Scrolling Addiction

Join me for this week’s podcast on How To Think On Your Feet:  The Creative Art Of The Spontaneous, Impromptu Presentation.  Discover the secrets of your creativity and adapt your presentation.

Are your presentations persuasive?  Are you sure?  What about your ability to engage and influence on zoom or other video conferencing platforms?  These skills are critical for influence and upward mobility.

Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes

Eye tracking reveals where people look during Zoom, Webex

20 Astonishing Video Conferencing Statistics for 2021

Join me for this week’s podcast  - How To Make Video Conferencing (And Zoom) More Influential.  We will talk about the science and skills needed to persuade during video conference calls.

Direct download: Podcast_408_-_How_To_Make_Video_Conferencing_And_Zoom_More_Influential.mp3
Category:Business -- posted at: 10:36am CDT

Great persuaders gain control over their destiny by controlling and directing their thoughts.  Considering that our actions are emotion-driven and our emotions are thought-driven, we've got to get our thoughts on track. They determine everything!

What’s the Cost of Self-Control? New Study Tabulates the Bill

What are the other elements of your success?  What pieces are you missing?  How can you reprogram your brain for massive success?  

Join me for this week’s podcast on The Mindset Of A Successful Salesperson.  We will take a deep dive into success skills, personal mastery, and self-persuasion.

Direct download: Podcast_407_-_The_Mindset_Of_A_Successful_Salesperson.mp3
Category:Business -- posted at: 6:30am CDT

No one can follow through on an act or message without first thinking or seeing in their mind that it is possible to accomplish it. You can mentally achieve participation by helping your audience visualize and see in their mind how your product or service will help them.

How are you doing creating images in the mind of your prospect?  Are your prospects questioning your credibility?  Have you lost trust with people?  

Evoking the Imagination as a Strategy of Influence

Join me for this week’s podcast as we tackle both issues that hurt your ability to influence.  The podcast is Lost Trust? - How To Rebuild Credibility In A Skeptical World.

There are many studies the reveal the relationship between visualization and success in sports.  There is a well-known study done by Russian scientists.  They wanted to know the relationship between physical and mental training and what is the most important.

What Is the Ownership Effect

Are you able to help your prospect visualize using your product/service?  Do you want more tools to help people visualize the solution?  It is all about increasing mental involvement and painting that picture. 

Join me for this week’s podcast - Paint The Persuasion Picture – Keys To Mental Engagement.  We will discover the keys to visualization and influence.

Direct download: Podcast_405_-_What_Is_the_Ownership_Effect.mp3
Category:Business -- posted at: 6:30am CDT

Just because you can create a PowerPoint does not mean you know how to communicate, inspire and present.  Sure, you can give a presentation, and no one leaves the room; it doesn’t say anything negative, but did you really have charisma?  Did you influence them to your point of view? 

When preparing your presentation, be sure you have several ways to support and enhance your message. Great persuaders use presentation aids that will, concisely, and efficiently deliver their main points. Visual aids should improve your presentation and help keep people’s attention, but visual overload will distract from your message.

Are your visuals persuasive?  Are you abusing powerpoint?  Are you violating the common powerpoint mistakes?  Want to know how to use powerpoint to become more influential?  

Well, I have the answers….Join me for this week’s podcast - Break Your Powerpoint Addiction – Mistakes Draining Your Influence.  We will discover how to use visual aid that will help you persuade and influence.

Preparation is the magic ingredient to all successful negotiations. When negotiating, you have to be prepared for anything. You need to know the ins and outs, the intricacies of both sides. The more you prepare, the more knowledge you have, you will get a better deal.

Five Presentation Mistakes Everyone Makes

Negotiation is part of everyday life.  As they say - You deserve what you negotiate.  The challenge is negotiation has changed.  Many people are using some old-style, outdated, cheesy tactics that need to be retired.  Join me for this week’s podcast  - The 7 Deadly Negotiation Sins - Mistakes Costing You The Deal.  We will talk about the blunders you are making and how to fix them to increase your success and influence.