The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. We persuade people based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world.

Lack of focus doesn’t equal lack of intelligence — it’s proof of an intricate brain

Join me for this week’s podcast on Using Words To Read Your Prospect And Adapt Your Persuasive Presentation.  Discover words that repel and words that attract your prospect.  I will reveal ways to read people based on the words they use and how to adapt your persuasive presentations.

Do you know these 4 proven techniques that cause prospects to convince themselves?

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Hopefully, you have seen the Seinfeld episode about the Soup Nazi.  Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use a few techniques to influence. Here are some potential strategies you could use from the Soup Nazi character on Seinfeld to persuade and influence.

The Anchoring Effect and How it Can Impact Your Negotiation

The key is not to offend your prospect, but to adapt these strategies that create value and a positive experience.  Want to learn more about how to have more confidence, create a better customer experience and sell like the Soup Nazi?  Discover techniques that will increase your influence.  Join me for this week’s podcast on Offensive Selling Techniques That Work – Soup Nazi Style.

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When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling objections isn't just a skill – it's the key to becoming an unstoppable force of persuasion!

Selling Kids On Veggies When Rules Like Clean Your Plate Fail vegetable

As you embark on your journey to becoming a Power Persuader, you'll come to embrace objections as opportunities. Why? Because objections signify interest and attention. They're your audience's way of saying, "I'm listening, and I want to know more!"  Now you know the game has begun.

Want to know what has changed in persuasion and sales?  How you solve objections is not different.  Join me for this week’s podcast on The New Psychology of Objections.  You will discover the key ways to presolve objections and how to adapt to the new prospect.

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Using guilt and shame is fast and easy.  They could be doing it both consciously and unconsciously. Sometimes it is the only tool they know how to use.  It could backfire on them, but can we use guilt and shame to persuade ethically.  The answer may surprise you – YES you can.

Shame: The Quintessential Emotion

Guilt vs. Shame: How Are They Different

It's essential to recognize that the use of guilt and shame as persuasive tactics can have negative consequences, including emotional harm, strained relationships, and erosion of trust.  What is the difference between shame and guilt?  Why do psychologists consider guilt as positive and shame as negative?  How can we ethically use guilt to quickly and effectively persuade others?  Join me for this week’s podcast on How Shame And Guilt Can Quickly Persuade.

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