Join me for this week’s podcast on How To Influence As The Underdog (Dark Horse) - The David And Goliath Effect. I will explain the David and Goliath Effect and how to leverage it to persuade with power.  I will explain additional techniques on how to use these concepts to get more support and increase your sales.

Coffee Cup Test

Charismatic individuals and psychopaths have mastered the ability to influence others.  Both have the tools and traits to get others to see their point of view.

 10 insights into the mystery of charisma

The Quality That Makes Some Psychopaths So Successful

 Those are the similarities, but there are also many differences.  Join me for this week’s podcast: Are You Charismatic Or A Psychopath? 

You will discover the differences Between Charisma and Psychopaths.  We will also discuss how to know someone is a psychopath.  You will be surprised many CEO’s, and your favorite politicians are considered Psychopaths.  

Charisma is the 20% that gives you 80% of your results. Charisma is the skill that will give you the quickest return on your time and dramatically increase your success and income.

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Why do people tend to resist you?  For some reason, the moment they sense you are trying to sell them or persuade them to do something – they go in the opposite direction.

So why are you getting resistance?  Are you causing it or is in coming from your prospect?  Join me for this week’s podcast on Selling through Resistance and Stigma - Interview With Franco Perez.  You will discover how to deal with resistance, stigmas, objections, and the new form of communication.

For more info about Franko visit his website here.

Studies show how people use, react to, configure, and occupy the space around them.  We all want our own space and feel uncomfortable when people violate our personal territory.  While it may sound overly obvious, research shows that many persuaders get too familiar too fast.  Disrespect for your audience’s personal space—especially when you are first meeting them – you can’t build rapport and cause resistance.

Many persuaders don’t know they are violating their audience’s space. They may think, for example, that by reaching out and touching their audience members on the arm, they will be seen as warm and friendly.  This can turn off and repel your prospect.

Bad Habits That Make You Less Attractive

Close talker Seinfeld

Join me for this week’s podcast on Personal Space, Proxemics and Violation of Boundaries.  You will discover how you are violating other people’s space and boundaries.  Find out your prospect's top complaints against you and how to easily fix them.

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Selling is changing every day.  This is due to advancements in technology, shifts in consumer trust, and evolving markets.

You speaks to me - Effects of generic-you in creating resonance between people and ideas

Join me for this week’s podcast on The Trifecta (3 Traits) of a Perfect Sales Person.  Now you know what has changed in the sales world – Discover the 3 traits and characteristics of a perfect salesperson.  Find out the key area you can develop to change your sales success.

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The Mum Effect refers to the phenomenon where individuals in a group or crowd are less likely to help a person in need when other people are present. This happens because individuals assume that someone else will take action, leading them to do nothing.  The Mum Effect also occurs when you have food in your teeth or your zipper is down, and no one tells you.

Praise for intelligence can undermine children's motivation and performance.

How do you influence others to help you without getting stuck with the Mum effect?  Especially when you need their support?  Join me for this week’s podcast on The MUM effect – Why People Don’t Tell You If You Have Food In Your Teeth Or Your Zipper Is Down.  Discover how to use these tools to your advantage and get others to open up and not get stuck on MUM (or saying nothing).

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Adapting your selling approach to customers who are high in Influencer (DISC) and have an Expressive type personality can be beneficial in building trust and increasing your chances of persuasion and influence.  How do you know if a person is this personality type, and how do you adapt your persuasion?

Baseball reveals that specialists excel after leaving comfort zones

Constantly adjust your persuasion approach based on your prospect's style and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded. 

Join me for this week’s podcast on How Do You Persuade And Sell That Influencer, Energetic, Spirited, Expressive, Yellow Type Personality?

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Adapting your selling approach to customers who are high in Steadiness (DISC) and have a C-type personality can be beneficial in building trust and increasing your chances of persuasion and influence.  How do you know if a person is this personality type and how do you adapt your persuasion?

The unconscious mind can detect a liar–even when the conscious mind fails

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded.  Join me for this week’s podcast on How Do You Persuade And Sell That Harmonious, Steadiness, Relater, Type Personality.

Take a quick Presentation IQ assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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Adapting your selling approach to customers who are high in Dominant (DISC) and have a Red (Color Code) personality can be beneficial in building trust and increasing your chances of influence.  How do you know if a person is this type of personality?

How to make self-affirmation work, based on science

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded. 

Join me for this week’s podcast on How Do You Persuade And Sell That Red, Dominant, Driver, Direct, And Assertive Type Personality.

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Master All Of Those Subconscious Triggers, Imagine If You Could Persuade Anyone, Anytime, Anywhere!

Visualize Your Own Personal Bottle of Persuasion Spray

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Adapting your selling approach to customers who are high in Conscientiousness (DISC) and have a white (Color Code) personality can be beneficial in building trust and increasing your chances of influence.  How do you know if a person is this type of personality?

The Psychological Study of Smiling

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chance of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded.  

PS  -  90% Off (Only $37)

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We already know you should adjust your influence and persuade people how they want to be persuaded.  This is true for personality, culture, and especially age.  So, do you know how to adapt to Baby Boomers, Generation X, Millennials, and Generation Z?   Here is a quick reference guide of what to adjust for each generation.

Cutting back on social media reduces anxiety, depression, loneliness

Generational Differences in Workforce

This is just the tip of the iceberg on how to adapt and persuade each generation.  It is essential to understand the why of each generation, how they think, and the do’s and don’ts of the influence process for each target audience.  Join me for this week’s podcast on How Do You Sell And Adapt To Baby Boomers, Gen X, Millennials, And Gen Z? and you will discover exactly how to understand each generation and how to adapt to each generation.

PS  -  90% Off (Only $37)

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Imagine If You Could Persuade Anyone, Anytime, Anywhere! Visualize Your Own Personal Bottle of Persuasion Spray

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 More Info                Buy Now

Overcoming the fear of failure is essential to unlocking one's potential for success.  Understanding your EQ, anxiety, fear, and just getting stuck on your way to success.  Join me for this week’s podcast on ­­­­­­­­­­­­­­­­­­­ Get Unstuck – How To Eliminate Fear, Anxiety, Worry In Your Life.  I will interview a Psychologist on the skills needed to take your life and success to the next level.

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Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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You find yourself in a tense team meeting, striving to defend your stance on a significant project, but you begin to sense that you're losing ground.  Your volume escalates, and you interrupt one of your colleagues to correct their perspective.

Your Brain Is Hooked on Being Right

How do we use brain chemicals to change minds?  Join me for this week’s podcast on Brain Chemicals That Help/Hurt Influence - Cortisol, Oxytocin, Dopamine, And Serotonin.  I will reveal how to use these different brain chemicals to help you persuade and influence.  You need to know some drawbacks before triggering this feeling/chemical in your prospect.  Discover more persuasion tools for your influence toolbox.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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While it is essential to maintain ethical practices in persuasion, it's important to be aware of common deceptive techniques that some salespeople may employ. Understanding these tactics can help you recognize them and avoid falling victim to them. They are here to understand how they are used and not to use them. 

On being happy and gullible: Mood effects on skepticism and the detection of deception

Want to know more about these tactics?   Where are people crossing the line between persuasion and manipulation?  Discover the correct way to refute these tactics.  Join me for this week’s podcast on Top Deception And Dishonesty Tactics.  

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Imagine a life where fear has no power over you. A life where you confront your fears head-on, just like the most successful individuals. It all starts with a crucial realization: unless you face your fears, how can you ever overcome them?

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your viewpoint. With persuasion, there is no compromising as there is in negotiation. 

Negotiation, on the other hand, is a process of give and take. It’s overcoming objections on both sides of an issue and ultimately reaching some common ground.

The challenge for most people during a negotiation is what they are doing wrong vs what they are doing right.  These mistakes create others to either withdrawal or retaliate in the negotiation process.  Are you committing any of these negotiation blunders?

Join me for this week’s episode on The Key Factors (And Mistakes) Of A Successful Negotiation.   You will discover the keys to success in any negotiation.  Take a deeper dive into those negotiation mistakes and know when to persuade and when to influence.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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It’s the old “80/20 Rule.”  The most highly successful people expend 20 percent of the effort and get 80 percent of the results, while the less effective folks put out 80 percent of the effort only to get 20 percent.

Sound unfair?  Let me give you a tip for entering the world of 20 percent work/80 percent results.  Great persuaders understand that time is more important than money.   They are fanatically aware that while we can accumulate money, we cannot accumulate time.

How Do You Use Your Limited Time & Brain Cycles

How Not Using Keyboard Shortcuts Makes You Lose 64 Hours Every Year

Want that extra hour a day?  Discover on time management hack that can save you over 60 hours a year.  Join me for this week’s podcast on 4 Time Management And Productivity Hacks – How To Gain an extra hour a day.  These 4 hours can dramatically change your productivity, and you can accomplish more in less time.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Are you tired of feeling like your success is just out of reach?  It's time to unlock your full potential with the power of charisma!  Charisma isn't just a trait that a lucky few are born with - it's a skill that can be learned and mastered by anyone.  YES, anyone.

Charismatic Leadership

16 Compliments You Didn’t Realize Are Actually Pretty Insulting

Revenue AI and Sales Trends

Want to become more charismatic?  Want to know the formula for instant influence?  There are significant benefits to becoming more charismatic, but there is also a negative side to the tool of influence.  Join me for this week’s podcast on Weighing the Pros and Cons of Charisma and using Insulting Compliments.  You will discover the keys, tools, traits, and shortcomings of using the technique of charisma.   

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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AI has the potential to revolutionize the sales process and provide numerous benefits to salespeople.

By leveraging AI tools to automate routine tasks, analyze data, and provide personalized messaging, salespeople can increase efficiency, improve customer service, and ultimately close more deals. However, it's important to note that AI should be used in conjunction with human expertise and judgment, not as a replacement for it.

How to Respond to Rude or Inappropriate Remarks

Pause……

How crazy is it that the above text is written with Artificial Intelligence or ChatGPT.  This can be a game changer for you in the world of sales and influence.  BUT there are some negative consequences to using AI in the persuasion process.  Join me for this week’s podcast on How AI (Artificial Intelligence) And ChatGBT Will Help/Hurt Sales And Persuasion.  I will take a deep dive into the good, the bad, and the ugly of using AI.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Have you ever found yourself scrolling through your social media feed, only to be captivated by a clickbait headline?  You're not alone.  Clickbait is here to stay. There's a scientific reason why you can't resist clicking on that link.

We don't want to miss out on anything we could own.  We want to get around any restrictions placed upon us. We feel uptight and want our freedom back. This causes tension and unrest. The Law of Scarcity not only pertains to physical products, but also to time, information, price, and knowledge. 

10 Clickbait Examples That Will Make You Cringe

How Does Clickbait Work?

To increase your persuasion, you need to improve your clickbaitness or scarcity.  Get people to beg you to purchase your product or want to be convinced. 

Join me for this week’s podcast on Clickbait Your Way To Influence.  Discover ways to use clickbait ethically to increase your ability to persuade and influence.

P.S.
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Have you ever met someone utterly clueless about their incompetence?  Or worse, have you ever worked with someone who thinks they're a genius but can't seem to get anything right?  If so, you may have encountered the Dunning-Kruger effect, a cognitive bias that causes people to overestimate their abilities and underestimate their weaknesses.

We Are All Confident Idiots

Dunning–Kruger effect

Join me for this week’s podcast on Do You Work With A Confident Idiot?  How To Persuade Through The Dunning–Kruger Effect.  I will explain how to identify, deal with, and persuade the person with it.  The tools needed to persuade this person with the illusion of confidence will surprise you.

Find out where you rank below

What's Your Presentation IQ?

The challenge is the phone sales call is slowly eroding away.  We usually have to use other forms of contact.  Where should you start?  What has the biggest persuasion impact?  Should you use email, text, phone, or face-to-face?  The answers are here.  Join me for this week’s podcast on  How To Lead, Persuade And Sell In A Hybrid Digital Changing World.  You will discover how to leverage each form of contact and when each one should be used during persuasion.

Based on over 20 years of study, research, and experience in the field, my findings astound even me.  People aren't won over by tactics and gimmicks.  In fact, they 're are tired of them.  A New York Times poll found that 56 percent of respondents felt you can't be too careful in dealing with most salespeople, and 34 percent said most people would try to take advantage of you if they got the chance.  When asked what they thought about persuaders, only 32 percent of respondents said, "I have a positive attitude toward salespeople."

How to Deal With Annoying or Frustrating Salespeople

So…. Are you an irritable, annoying pest or a welcomed guest?  I’ll bet you have a little bit of both in you.  There are things you are doing that attract prospects and things you are doing that repel your prospects.  Join me for this week’s podcast, Are You That Annoying, Frustrating, Irritating Salesperson?  The Science And Solutions.  Discover the traits of frustrating salespeople and learn how to implement the techniques that help you close the deal.

OFFER OF WEEK

Stories are powerful tools for persuaders. Compelling storytelling automatically creates attention and involvement with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when we suddenly perked up and started to listen because the speaker had begun to tell a story. We sat up, listened attentively, noted what was being said, and wanted to know what would happen next.

OFFER OF WEEK 

Moods, hunger and emotion can affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood or feeling a positive emotion, they are more likely to accept your offer.  The opposite is also true.  If they're not in a good mood or feeling a negative emotion, chances are much higher they will say no.  A good state is a huge advantage to you when it comes to persuasion.  Great persuaders create the right state.

13 Amazing Facts About Costco's Rotisserie Chicken

How to Be a Less Hangry Person

Here’s Why You Get Hangry, According to Science

So how do you get your prospect into a better state?  How do you get yourself in the right mood or state before you attempt to influence?  What about those negative emotions or dealing with those that suffer from Hanger?  Join me for this week’s podcast on How To Persuade, Understand, And Sell A Hangry, Mean Person.  We will discover the techniques to understand and flex your EQ to persuade with power.

What is the question you need to ask yourself?  Is now the time?  Are you done with mediocrity?  Is this your year?  If the answer is yes, things will start to change and improve for you.  If your answer was, hopefully, that would be nice, or maybe then we need to back up and look at your why. 

I spent 5 years interviewing 233 millionaires—here are the 6 habits that made them ultra wealthy

The goal is to understand how much potential we have.  It's been said how tall will a tree grow? And the answer is “as tall as it can.” That is so important for us to understand in today's world.  I have college students that say, “What's the least amount I can do to get a B in your class?” Or people on their jobs, what’s the least amount I can do to keep from getting fired?  That doesn’t increase happiness, and that doesn’t equal success.   How successful should you be – as successful as you can?

Want to be more successful?  Want to be a millionaire?  Join me for this weeks podcast on The Proven Simple Habits And Behaviors Of Millionaires.  You will discover that the formula is quite simple.  You just have to start thinking and acting like a millionaire.  I will reveal the tools and techniques of the super-successful.

FOMO or the fear of missing out, is human nature 101.  When anyone feels their freedom to act or choose is restricted, they will attempt to restore it.  With this restriction or fear, we are psychologically driven to latch on to something we fear will be restricted even more.  Suddenly, that restricted item or information is even more important to us.

Can you judge trustworthiness based on looks -  Rice research says no

Join me for this week’s podcast on FOMO vs Trust -  10 Ways To Create Instant Action.  We will explore ways FOMO does work and when it doesn’t.  Also I will reveal the 10 (or more) ways to get someone to act, make a decision or instantly do what you want them to do.

We think we are logical creatures, but most of the time, we don't know why we do what we do. The majority of influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on unconscious emotional reactions.

Conscious and Unconscious Thought Processes

So how should you sell the brain?  How can you understand what is happening in the unconscious mind?  Can you leverage this knowledge to persuade on command?  Join me for this week’s podcast on Brain Selling - How Current Brain Research Empowers You To Influence The Subconscious Mind’.  You will discover how to use the latest science to influence under the radar.

INFLUENCE UNIVERSITY GOLD More Info.   Buy Now

Sales professionals use words carefully. They know that one wrong word can send their prospect's mind somewhere else and lose them the sale.  Some examples of language that salespeople use to help diffuse a potentially tense situation.

Words also have a strong bearing on how we remember certain details. In one study, subjects were asked if they had headaches "frequently" or "occasionally." Those interviewed with the word "frequently" reported 2.2 headaches per week, while those interviewed with the word "occasionally" reported only 0.7 per week.

What are other subconscious triggers?  What is happening with your brain?   How can you use these triggers to become more persuasive?  Join me for this week’s podcast on The Iceberg Of Influence - Those Hidden Persuasion Subconscious Triggers.

Having courage (or being brave) does not mean you don’t feel fear.  It means you have the heart and emotional stability to face the fear and do what’s needed anyway.  This is a process of learning about yourself—who you are and what you are able to do.  Identifying your weaknesses, changing your habits, and fixing your attitude all require personal bravery. Courage is about helping yourself and helping other people become better, knowing as you grow and help others develop that you could be subject to criticism.

Laws of Charisma-Geeky Article

Join me for this week’s podcast on The Keys to Instant Courage - Fortune Favors The Bold (Brave).  I will use the acronym B.O.L.D. to define courage.  You will discover how to be more persistent, stand up for your beliefs, and have more confidence in everything you do.  If you don’t feel confident, your prospect won’t feel confident doing business with you.

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever.  Twenty years ago, the mindset was: “I trust you; give me a reason not to.”  Now the mindset is: “I don’t trust you; give me a reason why I should.” Trust is at an all-time low and still falling.

Global Trustworthiness Index 2022.

The Most And Least Trusted Professions In America

Lawyers per Capita by Country 2023

Trust is also magnified or diminished based on your occupation or profession. For example, medical professionals enjoy higher trust levels than lawyers do. An individual’s general trust of a certain industry or profession is dictated not only by experience, but also mainly by rumor and reputation (especially if they have had no direct experience with that industry).  All things being equal, people will do business with and refer to those people they know, like, and trust.

 Join me for this week’s podcast on World Trust trends and Tools.  I will give you the numbers from around the world about who has instant high trust and automatic low trust.  Once you discover where you rate, I will give you some tools to help build trust or the glue to the persuasion process.

These skills are essential in persuasion and leadership.  What about managers and politicians?  Are they leaders?  Do people trust them?  Probably not.  What needs to change?  Join me for this week’s podcast on Why Politicians Are Not Leaders And Have Low Trust. 

Why Democracy Produces Incompetent Leaders – And How to Fix it

Discover how to adjust your influence/leadership style.  Find out if you are a true leader or one of those politicians/managers.  Let’s become true charismatic leaders.

We were taught through the years that closing skills were all you needed to persuade and sell. You had to learn more closing skills if you did not sell enough people.  Nowadays, sure, it's nice to have a few closing skills in your persuasion toolbox, but shouldn't you spend more time opening up your audience before you even think about closing a deal with them?  

24 Sales Mistakes to Avoid in 2022 (and Beyond)

When closing skills are used at the wrong time, in the wrong place, or with the wrong person, another brick is added to the wall of resistance.  When people sense that they are about to be hit with a hard close, the wall increases in thickness and strength.

What other mistakes are you making in the persuasion/sales process?  What do you need to fix for 2023?  Join me for this week’s podcast on Top Sales And Persuasion Mistakes To Fix This Year.  Learn what you need to do to get better skills to persuade with power in 2023.