This episode focuses on the concept that up to 95% of persuasion involves subconscious triggers, while most persuaders focus only on the 5% of logical reasoning. Kurt emphasizes the importance of understanding and leveraging these subconscious signals to maximize influence. He discusses various examples and strategies, such as the impact of scent on real estate sales, the role of the amygdala in emotional processing, and how different subconscious triggers can affect decision-making. 

Conscious and Unconscious Thought Processes

Is multitasking controlling you? Here's what to do.

Additionally, he provides practical tips on how to prime the subconscious mind for desired outcomes and the significance of non-logical factors in persuasion. Ending with actionable insights, Kurt encourages listeners to harness both logical and emotional aspects to enhance their persuasive power.

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In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively.

3 Cognitive Shortcuts Exploited by Marketers

Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively.

Deal of the week - FREE Presentation Assessment- Rank Your Influence - Click Here

This episode discusses how to transform fear into excitement to enhance personal and professional influence. He explores the common fears related to public speaking and decision-making, providing techniques to reframe fear as excitement, such as focusing on the message, visualizing success, and using deep breathing.

What Is Performance Anxiety? 10 Ways To Overcome Your Fear Of Being Judged

The episode also features a Persuasion Blunder story illustrating the importance of managing customer perceptions, a scholarly article on performance anxiety, and listener email questions on handling presentation nerves. Additionally, Kurt offers a special opportunity for listeners to receive personalized feedback on their presentation skills.

Click here for personalized feedback

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences.

The Benefits of Overconfidence Have Been Exaggerated

The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences.

DEAL OF THE WEEK

This episode delves into the psychology of first impressions, focusing on the halo and horn effects. The halo effect is when one positive trait of a person influences our perception of their other qualities, while the horn effect is when one negative trait does the same negatively.

Kurt discusses how these cognitive biases impact persuasion and influence, offers practical tips for maximizing positive first impressions, and shares real-life examples and academic studies. He also answers a listener email about these effects and provides actionable advice on improving personal and professional interactions.

OFFER OF THE WEEK

This episode explores the importance of being authentic and genuine to build trust. Kurt discusses the historical origins of the word "sincere" and its significance in modern persuasion. He highlights the necessity of adapting persuasion strategies to individual preferences and cultural differences, emphasizing the shift from the golden rule to the platinum rule.

Can Laughter Make Our Lives Better? Researchers Say Yes

The episode also covers the negative impact of poor customer service, the benefits of humor in persuasion, and the value of consistency and reliability. Additionally, Kurt answers a listener's question about why authenticity is increasingly important, attributing it to a general decline in trust and the rise of transparency in the digital age. He advises on how to cultivate authenticity through honesty.

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In this episode Kurt explores effective methods for influencing and persuading stubborn individuals. He delves into the Boomerang effect, the importance of patience, and techniques like foot-in-the-door to gradually change minds.

Sleepless and selfish: Lack of sleep makes us less generous

The episode also touches on the significance of sleep on social behavior and the impact of presenting evidence and finding common ground in contentious discussions. Kurt also concludes with practical advice on engaging in open, empathetic dialogues to sway hardheaded individuals.

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In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines’ strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move.

Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity.

Random Acts of Kindness Make a Bigger Splash Than Expected

Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively.

Offer of the week

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams.

Color Psychology: How Color Affects Your Emotions And Why

Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University.

DEAL OF THE WEEK

This episode discusses the power of music and sound in persuasion and influencing emotions. Kurt explores how different types of music can trigger specific emotional responses and affect behaviors, such as enhancing shopping experiences, reducing stress, and increasing productivity. 

5 Ways to Make Sweet Music for Your Business

The Monkey Business Illusion

Through anecdotes and research findings, he explains that music can be a strategic tool in sales, customer service, and personal interactions to create the right mood and build rapport. Kurt also includes a "Persuasion Blunder" segment and tips on using music effectively in various settings.

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In this episode, Mortensen discusses strategies to handle hecklers, critics, and disruptive individuals in various settings, from business meetings to public speaking engagements. He emphasizes the importance of maintaining composure, using humor, and understanding the motivations of hecklers to effectively manage disruptions.

Being a selfish jerk doesn’t get you ahead, research finds

Mortensen also shares research findings on the negative long-term impact of disagreeable behaviors in professional environments and provides practical advice for dealing with different types of hecklers, ultimately aiming to enhance one's influence and leadership abilities.

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This episode discusses strategies for building charisma and confidence, particularly in the context of persuasion and public speaking. Kurt provides tips on body language, vocal variety, and mental preparation. He also emphasizes the importance of self-efficacy, using Albert Bandura’s research to outline methods for boosting confidence. Additional topics include cause marketing, the significance of appearance, and the difference between confidence and arrogance.

Self‐Efficacy - Albert Bandura

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This episode delves into the concept of the "fake no" and knee-jerk reactions. Mortensen explores how subconscious triggers can lead to unwarranted objections and resistance from prospects. He uses various anecdotes, including a wedding reception at a funeral home and a study on desk organization, to illustrate how perceptions and subconscious triggers play a role in influencing decisions. Mortensen also addresses how salespeople can sometimes create their own resistance through their expectations and fear of objections, particularly around pricing. He provides tips on maintaining a positive demeanor and managing expectations to avoid manifesting these objections. The episode also includes listener emails, such as one from Antonio in Italy, and emphasizes the importance of understanding and overcoming objections to improve persuasion skills.

What Your Desk Reveals About Your Personality

Deal of the week

This episode explores the Law of Dissonance, a key strategy in persuasion that helps individuals convince themselves. Kurt introduces the concept by explaining cognitive dissonance, a psychological conflict between beliefs and actions that causes discomfort and leads individuals to change their attitudes or behaviors.

Immortality in the afterlife as cognitive default

He shares personal anecdotes and studies demonstrating this phenomenon, such as people hesitating to sign a contract selling their soul. Mortensen also offers practical tips on how to employ dissonance in persuasion, how it assists in commitment building, and the importance of aligning with people's beliefs to facilitate easier decision-making and increase influence.

Deal of the week

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections. Kurt also talks about the benefits of using humor in the workplace, including increased creativity, job satisfaction, and team performance. He shares tips on how to effectively incorporate humor into sales and presentations, and addresses the importance of being relevant and appropriate to avoid offending your audience. Finally, he highlights the professional advantages of having a sense of humor and encourages listeners to practice and strategically use humor to enhance their persuasive abilities.

Understanding Trust Issues: What They Are and How to Overcome Them

Deal of the week

In this episode, Kurt Mortensen delves into the intricacies of motivation, brain function, and making buying decisions. Key topics include goal setting, minimizing risk, maximizing reward, and effective follow-up strategies in marketing and sales. The episode also covers the latest in psychological science on self-awareness and behavior change.

 Understanding Trust Issues: What They Are and How to Overcome Them

Offer of the week

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth.

Self-awareness can drive behavior change, reprogram the brain’s reward system GOALS

OFFER OF THE WEEK

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success.

The Psychology of the Sour Grape Effect

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This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion. 

Going up against a rival makes us take more risks

This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others. 

What is your Persuasion IQ? Click HERE for FREE assessment 

In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement.

The Power of Small Wins

The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.

In this episode, Kurt Mortensen explores the effectiveness of Neuro-Linguistic Programming (NLP) and its techniques for persuasion, motivation, and influence. Kurt discusses handling emotions like fear, shares insights from recent studies on the brain's role in fear inhibition, and answers a listener's questions about NLP. He also introduces methods like mirroring, framing, future pacing, embedded commands, and anchoring, explaining how these tools can enhance personal and professional communication. Additionally, Kurt talks about public speaking anxiety and compares NLP anchoring with exposure therapy. 

New Brain Region That Suppresses Fear

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As a salesperson, you know how crucial communication is.  But have you ever stopped to think about common mistakes that could sabotage your presentations and cost you deals?  These aren’t just minor missteps - they’re the ones that can lose you a sale before you even realize it.

Michael Bay Fails (Meltdown) CES - Walks Off Stage - heckled by technology

The bottom line: Be intentional with your communication, and don’t just rely on your product to do the talking. Your presentation is the first step in building trust - and that’s the foundation for every successful sale.  Join me for this week’s podcast on Communication Habits Of Successful Speakers - Michael Hoeppner Interview.

Discover how to deliver an engaging presentation instead of a dull data dump.

For more info about Michael Hoeppner and his work visit his website here and here

Sales isn’t about an excellent presentation - it’s also about how you read your potential customers.  Body language is one of the most powerful tools in your persuasion toolkit, and understanding it can be the difference between closing a deal and getting a NO.  People are constantly sending signals with their bodies, even when their mouths are silent.  So, how can you harness the art of reading body language to increase your sales and influence? 

Let’s find out!

 How Hope Beats Mindfulness When Times Are Tough

Join me for this week’s podcast on Mimic, Mirror or Merge: The Science Of Rapport.  Discover the techniques to connect with anyone in the first 2 minutes.  How do you read the person, read the room, and know how to adapt to each situation?  We know with a first impression that the cement dries fast.  Find out how to instantly adapt and persuade.

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“Breaking the mirror” is a term used to describe how lawyers intentionally disrupt the psychological connection, or rapport, with a witness on the stand. That disconnect is also called antipathy.  During questioning, attorneys may initially mirror the witness’s tone, energy, rate, and body language to connect and build trust but then strategically break that alignment to create discomfort.  This shift is particularly effective in creating pressure and undermining a witness’s confidence.

Harvard Psychologist Ellen Langer Shows How Mental Attitude Can Potentially Reverse the Effects of Aging

Want to know when, where, and how to use antipathy or unrapport?  I know that is not a word, but it fits the topic.  Join me for this week’s podcast on Destroy Rapport, Break The Mirror, And Increase Influence.  Discover ways to use this disconnect to influence those who are demanding, unwilling to cooperate, and with dishonest people.

CLICK HERE for the deal of the week

The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information. 

Latent Learning - How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper - The Reticular Activating System (RAS).  I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence.  Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

 DEAL OF THE WEEK

Influencers use closing skills to guide potential customers in making a decision.  Effective closing skills ensure both the salesperson and the customer feel confident about the purchase, minimize resistance, and create a smooth transition to get the YES. Closing skills also enable salespeople to address last-minute objections and encourage customers to commit to the solution.

Deal or No Deal - The Role of Emotions in Negotiating Offers

A little anger in negotiation pays

What do your prospect’s hate about your closing skills?  What repels them? What helps them? Join me for this week’s podcast on What Are The Top 5  Complaints About Your Closing Skills - With Solutions.   Discover the critical influence skills that will seal the deal.

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Credibility is based on 3 things: your knowledge, track record, and appearance.  What it comes down to is that you are believable and have the expertise to make things happen or solve their challenge.  The perception could be based on your demeanor, mannerisms, or dress. 

Rage clicks - Study shows how political outrage fuels social media engagement

If you are experiencing any of the above, it is time to borrow credibility. What? Can you borrow credibility?  The answer is absolutely.  Join me for this week’s podcast on How To Borrow Credibility In A Low Trust World.  Discover the secrets of using persuasion techniques to enhance your credibility by borrowing from others.

Researchers suggest that willpower and self-discipline can weaken after doing sequential tasks, much like an overused muscle strained to fatigue or a battery that has lost its charge.  The results proved interesting in looking at the two groups—one that ate cookies (requiring no willpower) and one that ate radishes (exercising their willpower against the tantalizing cookie smell).

Do you want more success?  Increase your willpower?  Have unlimited confidence?  Join me for this week’s podcast on Get Your Game On With Dre Baldwin. 

 I will interview Dre Baldwin, who will give you more willpower and confidence and help you get game in the business world.  Discover the keys of a professional athlete that will dramatically increase your success.

What is your Persuasion IQ? FInd out here for free!

For more info about Dre find his info here.

Praise and compliments can backfire or be disbelieved for several reasons, especially when perceived as fake or insincere. Here are the top 4 reasons why praise could backfire on you.

That ‘Compliment’ Might Actually Be Offensive

Praise must be genuine, specific, and aligned with reality to be effective and credible. Overpraising or manipulating through praise can make people uneasy or skeptical, undermining its intended effects.  Join me for this week’s podcast on Why Your Compliments And Praise Backfire And Seem Manipulative.  We will discuss the trend of people rejecting praise, why they don’t accept your compliment, and how to use praise that people accept.

Identifying whether someone is a narcissist requires looking for key behaviors and personality traits that align with narcissistic tendencies

 Why You Should Sleep on it Before Making an Important Decision

Finding a narcissist involves looking for patterns of behavior that revolve around self-importance, lack of empathy, and manipulative tendencies. Want to know how to persuade a narcissist? 

Join me for this week’s podcast on How To Persuade And Earn The Respect Of A Narcissist.  Discover why a narcissist thinks the way they do and what to do if they are in your path and you need to persuade them.

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

Take a quick Presentation IQ assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by male students.  Scents were even found to improve scores on job evaluations. Of course, offensive odors can also be used (and have been used) to evoke a negative response.

Sensory Marketing; The Smell of Cinnamon That Made Me Buy

Want to know more about sensory marketing?  Get your prospect more involved using their sight, sound, touch, taste, and smell.  Join me for this week’s podcast on Using Smells And Sensory Marketing To Increase Influence.  Discover how to instantly influence others using the senses.

This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are.  Words affect our perceptions, attitudes, beliefs, and emotions.  

Language misused will trigger the wrong response and decrease your ability to persuade.  All words have emotional meanings that are different from their dictionary definitions.  Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Facts alone fall short in correcting science misinformation

By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and increase your influence. 

Join me for this week’s podcast on Persuasive Pronouns - When to use I vs We vs You.  Discover when and how to use the correct pronoun to be more persuasive and seal the deal.

Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus?

Horror films offer a psychological thrill ride

When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice. 

Join me for this week’s podcast on Science Of Horror Movies - Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence.  Find out how to harness the fastest motivation tool you can use - FEAR.

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Whether you’re meeting someone for the first time, closing a business deal, or deepening a personal relationship, your body language is crucial in establishing rapport and trust - or inadvertently causing resistance.

Understanding and mastering these nonverbal signals can transform how you connect with others.  Here’s how to recognize the signs that show you’re making a connection and those that indicate you are triggering distrust

Jobs That Need People Skills Are The Most Recession Proof

Want to dive deeper into the fascinating world of nonverbal communication?  Join me for this week’s podcast, " Mastering Nonverbal Cues: How to Instantly Connect or Disconnect With Anyone." I’ll guide you through each body part and nonverbal cue, helping you identify how to connect with others. 

Whether you want to make a great first impression, build stronger relationships, or understand the subtle signals that shape our interactions, this episode is for you.

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

Take a quick Presentation IQ Assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

Click here

EQ, or Emotional Intelligence, refers to the ability to recognize, understand, manage, and influence your own emotions and the emotions of others. It is a crucial aspect of relationships, influence, and leadership.  Unlike IQ, which is relatively stable throughout life, EQ can be developed and improved through practice and self-awareness.

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

What are the other elements of EQ that are critical to helping you influence others?  How can you develop and master these competencies?  Join me for this week’s podcast on EQ Essentials: The Most Important Skills of Emotional Intelligence.  We will explore the critical aspects of Emotional Intelligence and how to apply them with your everyday persuasion.

Take a quick Presentation IQ assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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Have you ever witnessed someone lose their temper over a hotel room upgrade? It happened to me while traveling with a famous personal development speaker who shall remain nameless. After a long day, we arrived late at night for our speaking engagement, and He asked the clerk for an upgrade. She politely declined, which didn't go over well.

6 Reasons Salespeople Win or Lose a Sale

FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness can lead to a powerful emotional response, driving people to purchase or engage in activities they might otherwise pass on.

The Psychology Behind FOMO (Fear of Missing Out)

FOMO taps into a powerful psychological drive that motivates people to take action to avoid missing out on something valuable. You can be more influential by understanding and leveraging FOMO and Fear in your persuasion strategies. 

Join me for this week’s podcast on How To Use FOMO and Fear To Seal The Deal.  You will discover how to leverage FOMO, use fear, and create more urgency using proven techniques.

FREE GIFT OF THE WEEK

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

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Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion.  The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor.

Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught, but is understood.

Study: Free samples increase sales, work better than end-of-aisle promotions

The Psychology of Free: Does Giving Free Samples Increase Sales?

Join me for this week’s podcast on How Free Increases Engagement, Involvement, And Sales.  You will discover why giving away free products, offering free services, and using trial offers are powerful forms of persuasion.  I will talk about the science and application of the freebie.

DEAL OF THE WEEK HERE

I was reading this great article in Harvard Business Review, which focuses on how we CAN’T recognize our weaknesses.  The other challenge is that most people feel responsible for their successes (internal), and external factors are the cause of their failures.

Leaders and managers today must be more aware of others’ needs due to the challenges of a global pandemic, a fragile economy, and social unrest.  Many workplace challenges stem not from bad intentions but from leaders' lack of awareness of how their actions affect others.  Self-awareness in leadership/management is crucial.

Don’t Get Blindsided by Your Blind Spots

Join me for this week’s podcast, where I focus on self-perception bias, the Wobegon effect, and improving our self-perception radar.  I will also talk about the persuasion lessons of the great persuasion con of selling the Eiffel Tower.

 Discover why the con can be so persuasive.  Selling of The Eiffel Tower - The Great Con.

Discover the special of the week at Influence University and elevate your influence & people skills like never before! Dive into our top-rated courses designed to enhance your persuasion and leadership abilities. Don’t miss this exclusive opportunity—visit here.

Can you influence others to be part of a team?  Are you a leader or a manager?  What is the difference?  A manager, you do things because you have to.  A leader, you do things because you want to.  So, what type of leader are you?

Each type of leadership has different benefits and drawbacks.  Each leadership style will depend on your personality, culture, and industry.  The key is that no matter your leadership style, you can add the elements of charisma. 

Servant Leadership Theory Harvard Charisma 

Join me for this week’s podcast on What Type Of Leadership Is The Most Influential?  We will take a deep dive into your leadership style, which ones work the best, and how to add more charisma tools to your influence toolbox.

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Have you ever felt like all eyes were focused on you after a social mishap, a presentation, or a wardrobe malfunction?

That's the Spotlight Effect in action, where we overestimate how much others notice our actions, mistakes, and appearance.  Psychologist Thomas Gilovich's research highlights this part of humanity with an interesting experiment.

Have You Fallen Prey to the "Spotlight Effect?"

Join me for this week’s podcast on How To Identify And Use The Spotlight Effect To Influence And Get The Yes.  

You will discover how to identify the spotlight effect in yourself and your prospect.  I will focus on ways to overcome the spotlight effect and use it to increase your ability to influence.

SPECIAL OF THE WEEK: Influence University GOLD

Just showing up and winging it, destroys your confidence and ability to seal the deal. Preparation lays the foundation for a successful negotiation. Thorough preparation allows negotiators to understand their goals, identify their tools, and establish clear objectives.

Scent of a friend: Similarities in body odor may contribute to social bonding

Do you want a negotiation structure to follow during the negotiation?  Have you done your preparation?  It is essential to follow a formula for a successful negotiation.  Join me for this week’s podcast on the LENS Model of Law Enforcement Negotiation.  We will explore the proven elements that create that successful, win-win negotiation.

Military interrogators worldwide are like skilled chess players, understanding human psychology to uncover valuable information. They don’t rely on luck but on calculated strategy. Let's dive into the world of interrogators.

Going to bed after this time could lead to poorer mental health, a Stanford study finds

Can you use these techniques to persuade and influence?  Absolutely. 

Join me for this week’s podcast on Military Interrogation (Influence) Techniques and discover how to adapt proven interrogation techniques in your daily negotiation or sales approaches. 

Find out other interrogation secrets that you can ethically use to persuade others.  Remember, these techniques have ethical boundaries and must be adapted to influence.

Whats your Presentation IQ? CLICK HERE to find out!

The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition?  Our cognition is a mental process that uses thoughts, beliefs, experiences, and past perceptions.

That means when people behave in a manner that is inconsistent with these cognitions (beliefs, thoughts or values), they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.

This allows us to live with our thoughts, manage our day-to-day activities, and allows us to sleep at night.  Have you ever proved someone they were wrong?  Have you ever backed them into a corner? What happened?  You made the perfect case, but you never heard from them again.

How do you use dissonance with your daily persuasion?  How do you get others to persuade themselves?  Join me for this week’s podcast on  Double Dog Dissonance - Persuade Under the Radar. Discover ways to help people convince themselves.

CLAIM YOUR OFFER OF THE WEEK HERE

We all need more appointments, and we all want more of them. How do we get more appointments or interviews?  The key is to eliminate the things you are doing that are getting you that, NO, that dang rejection.  These simple changes will improve your chances of getting that appointment/interview

Nearly 4 in 10 employers avoid hiring recent college grads in favor of older workers

A boss who uses a 'coffee cup test' to filter candidates in job interviews is being accused by some social media users of playing 'mind games'

How do you break through all that noise and daily clutter that stops you from getting noticed and getting that appointment?  You know you are qualified. Why aren’t they calling back for that job interview?  So, how do you stand out?  Tired of being ignored? 

Join me for this week’s podcast on Stand Out, Get Noticed, Get The Appointment Or Get The Job Interview.  You will discover persuasion tools that make sure you are never ignored again.

Can You Captivate and Close with Charisma? 

Click HERE to find out 

Do you repel people?  Are you being offensive, pushing too hard, or saying the wrong things? As I interview prospects who have said no, the responses I get are interesting.  They told you it was too expensive, and they toldl me I did not trust them.  Statistics show that this is happening to you. 

Let’s get into some of these complaints and things you could be doing that repels the people you are contacting.  What are those common persuasion mistakes, and sales blunders costing you money?

Why Some Decisions Feel Right While Others Don’t

These mistakes are silent influence killers.  Most people will never say anything to you that will alert you to the fact they are feeling this way.  They are more comfortable lying to you—so they don't hurt your feelings.  They walk away and simply never deal with you again.  The challenge is you don’t even know you are doing these blunders. 

Join me for this week’s podcast as I discuss all the mistakes you could be making, and how to fix them.

Who's the better persuader? Is it the lively Extroverts thriving on social energy? Or maybe the contemplative Introverts harnessing the power of introspection? Could it be the versatile Ambiverts, navigating seamlessly between both worlds? Or perhaps the enigmatic Omniverts, fluctuating between the extremes?

Rethinking the Extraverted Sales Ideal - The Ambivert Advantage

Think about it - your vote might align with your personality trait. If you're an introvert, you might swear by the subtle power of quiet persuasion, while extroverts might champion the bold approach of their outgoing nature. We break down all the details all this weeks all-new episode!

PS don't forget to claim your deal of the week!

Lifetime membership to Gold Influence University- CLICK HERE

Twenty years ago, a team led by Giacomo Rizzolatti at the University of Parma in Italy made a radical discovery: mirror neurons.  These specialized brain cells were found in Macaque Monkeys and would activate when the monkey performed an action and when it observed another monkey performing the same action.

Mere agreement A similarity-based persuasion mechanism

You can create more engaging, relatable, and persuasive sales interactions by understanding and using mirror neurons.  Want to discover additional ways to get your prospect’s mirror neurons to fire on command?  Join me for this week’s podcast on Use Mirror Neurons To Influence Without Detection.  I will take a deep dive in the science and application of mirror neurons.

Click HERE to get your FREE Presentation IQ...see where you rank!

Recognizing manipulation can be easy to identify - if you know the signs.  Listen to this episode too learn about some indicators that may indicate you are being manipulated.

More feelings of misinformation more news avoidance fake new

So, how do you know if you are being manipulated?  Why do people manipulate?  How do you handle a manipulator?  Join me for this week’s podcast on Are You A Master Manipulator?

What is your Presentaion IQ? Find out HERE for FREE

There is a big difference between a genuine question of concern and an “I’m done with you” objection. Is it a sign of interest or resistance? That is the key question. When your prospect presents every objection in the book, such outright resistance should be a red flag to you.

In other words, you are probably going down the wrong road by not properly reading your prospect. What this person is really saying is: “Go away. I have heard enough. I don’t see where or how this can help me.”  Great persuaders will always have fewer objections to handle than old-style persuaders will.

Dan Ariely - Predictably Irrational

This is just one false claim of the fake news of persuasion and sales.  You are taught the wrong things about accepting and handling objections.  There are three other huge components to the incorrect information you are getting about influencing others. 

Join me for this week’s podcast on The Fake News of Persuasion And Sales.  Discover the other 3 things you have heard that hurt your ability to sell and persuade.

When you can understand how your mind really works you can harness its unlimited power.

With these audios, you will be able to achieve all your goals, dreams and desires.

CLICK HERE for this week's deal

Using meteoropathy (weather sensitivity) as a sales tool involves understanding and leveraging the impact of weather on individuals' moods, behaviors, and purchasing decisions.   

Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood, they are more likely to accept your offer. The opposite is also true. If they're not in a good mood, chances are much higher they won't bite. This is a huge advantage to you when it comes to persuasion.

Weather Can Affect Your Mood — but How?

Why We Remember What We Remember

Not everyone is affected by the weather, however every influence tool you can implement to get your prospect in a good mood - changes the game.  Mood matters.  Learn to be aware on how to pivot and adjust your persuasive presentation. 

Join me for this week’s podcast on How Weather Affects Your Prospect’s Mood and Buying Desire - Using Meteoropathy.  Discover new tools for adjusting to the weather and mood.

Claim this week BONUS here

Voice plays a critical role in influence.[i]  How we say the words we choose is just as important as the words themselves. Our voice is a powerful instrument that can motivate the troops or lull them to sleep. There is a vast difference between presenting and persuading, informing and influencing, and communicating and convincing.

How the voice persuades

What are the other areas of vocal variety or paralinguistics?  There still is another 3 critical areas of adapting your voice to become more persuasive. 

Join me for this week’s podcast on How To Adjust Your Voice For Maximum Influence.  Discover the ways to get your voice to persuade with power.

Dont forget to claim this weeks free bonus by clicking here

Dealing with a manager who won’t give you the time of day and is distant can be challenging, but there are always tools you can use to improve the situation and create a more positive working relationship. On this episdode we will discuss some techniques to consider.

Rethinking Groupthink

It's important to remember that you may not be able to change your manager's behavior immediately, but you can control how you respond to it. Sometimes, we can’t control a prospect who is resistant, a resistant manager, or a customer who is being indifferent.  How can you melt that frigid, cold ice of resistance from these people you interact with daily? 

Join me for this week’s podcast on Melting the ICE of Resistance.  Discover other ways to turn up the heat and melt the ice to enjoy harmony and assistance.

OFFER OF WEEK:

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

Just because you can create a PowerPoint does not mean you know how to communicate, inspire and present.  Sure, you can give a presentation, and no one leaves the room; it doesn’t say anything negative, but did you have charisma?  Did you influence them to your point of view? 

I know you have seen someone who can captivate their speaking and presentation skills.  From the moment they start to the minute they finish, you have been captivated, mesmerized, and in tune to their message.  On the flip side, you have been bored out of your mind.  The presentation dragged on, you wanted to sleep, and it sucked the life right out of you. 

How would you describe your presentation skills?  Charismatic people have excellent communication skills that captivate, inspire, and rivet the audience.  They can articulate their vision and make it come alive in the audience’s mind.  It is like listening to a movie. They have created a mental picture so strong that it feels natural.  

Take a quick Presentation IQ assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training to help out with my research.

CLICK HERE

It is no secret that the easiest person to influence is someone referred or recommended to you or your company.  The reality is that most of your business sales should be based on referrals. Here are the 3 best ways to get your prospect to want to give you referrals. Listen to this episode to hear some of the top reasons.

The Energizing Effect of Humor

You can create a positive experience for your customers by encouraging them to share information about their networks, and give you more recommendations.  Discover 7 other additional ways to increase referrals for your business. 

Join me for this week’s podcast on Proven Ways To Get More Unlimited Referrals - Without Asking.  You will discover how to become a referral-based business.

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 Why Do 3% Make 97% of The Money?

Warning: Influence University is the most complete and comprehensive course I have ever released. This system is USUALLY reserved for my advanced coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command.

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.   Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

 You will discover these life-changing skills

Discover the top10 traits of charisma persuaders

Understand exactly what your audience is thinking and feeling

How to know what form of charisma to use to get a yes

Where do your skills rank in the world of persuasion and influence

Blunders that you are doing that cause persuasion resistance

Create a psychological edge over your prospect

Top 10 blunders that are costing you money

Create instant rapport that causes your prospect to open up

Everything you need to know before you persuade

4 proven techniques that cause prospects to convince themselves

More Info

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AI (Artificial Intelligence )has the potential to revolutionize the sales process and provide numerous benefits to salespeople. A new study found the AI can persuade a salesperson by almost 82 percent!

9 Tips To Improve Your Concentration

This study conducted by Swiss and Italian academics revealed that OpenAI’s GPT demonstrates higher persuasive capabilities in debates compared to humans.

Chewing Gum: Cognitive Performance, Mood, Well-Being, and Associated Physiology

By leveraging AI tools to automate routine tasks, analyze data, and provide personalized messaging, salespeople can increase efficiency, improve customer service, and ultimately close more deals. 

GPT-4 Outperforms Humans in Persuasion by 82% in This New Study

Discover on this week’s podcast on How AI Is Out Persuading Sales People And How To Maximize For Influence additional details on the future of AI in persuasion and how to leverage this new technology to persuade with power.  I will also take a deep dive into the good, the bad, and the ugly of using AI.

PS

Using metaphors in persuasion can help create vivid mental images, evoke emotions, and make your message more memorable and persuasive. Stories are always the best, but the next best thing is a good metaphor.  Facts and figures light up 2 parts of the brain; metaphors can light up 4 parts.  That is double the impact of the statistics you are using.

To Grasp Metaphors, Our Brains Get Touchy-Feely

Metaphors are influential because they enhance understanding, evoke emotions, and persuade below the radar. Join me for this week’s podcast on Metaphor Magic – The Unknown Persuasion Tool. Discover how to create, use, and persuade using metaphors in your next presentation.

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Lifetime membership to Gold Influence University

Save 65% for a limited time only

Why Do 3% Make 97% of The Money?

Warning: Influence University is the most complete and comprehensive course I have ever released. This system is USUALLY reserved for my advanced coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command.

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.   Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

You will discover these life-changing skills

-Discover the top10 traits of charisma persuaders

-Understand exactly what your audience is thinking and feeling

-How to know what form of charisma to use to get a yes

-Where do your skills rank in the world of persuasion and influence

-Blunders that you are doing that cause persuasion resistance

-Create a psychological edge over your prospect

-Top 10 blunders that are costing you money

-Create instant rapport that causes your prospect to open up

-Everything you need to know before you persuad

-4 proven techniques that cause prospects to convince themselves

More Info

Buy Now

The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. We persuade people based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world.

Lack of focus doesn’t equal lack of intelligence — it’s proof of an intricate brain

Join me for this week’s podcast on Using Words To Read Your Prospect And Adapt Your Persuasive Presentation.  Discover words that repel and words that attract your prospect.  I will reveal ways to read people based on the words they use and how to adapt your persuasive presentations.

Do you know these 4 proven techniques that cause prospects to convince themselves?

Learn these and MUCH more with a LIFETIME membership to INFLUENCE UNIVERRSITY for the same price as a year.  CLAIM your offer HERE.

Hopefully, you have seen the Seinfeld episode about the Soup Nazi.  Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use a few techniques to influence. Here are some potential strategies you could use from the Soup Nazi character on Seinfeld to persuade and influence.

The Anchoring Effect and How it Can Impact Your Negotiation

The key is not to offend your prospect, but to adapt these strategies that create value and a positive experience.  Want to learn more about how to have more confidence, create a better customer experience and sell like the Soup Nazi?  Discover techniques that will increase your influence.  Join me for this week’s podcast on Offensive Selling Techniques That Work – Soup Nazi Style.

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When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling objections isn't just a skill – it's the key to becoming an unstoppable force of persuasion!

Selling Kids On Veggies When Rules Like Clean Your Plate Fail vegetable

As you embark on your journey to becoming a Power Persuader, you'll come to embrace objections as opportunities. Why? Because objections signify interest and attention. They're your audience's way of saying, "I'm listening, and I want to know more!"  Now you know the game has begun.

Want to know what has changed in persuasion and sales?  How you solve objections is not different.  Join me for this week’s podcast on The New Psychology of Objections.  You will discover the key ways to presolve objections and how to adapt to the new prospect.

Click HERE to claim your OFFER OF THE WEEK

Using guilt and shame is fast and easy.  They could be doing it both consciously and unconsciously. Sometimes it is the only tool they know how to use.  It could backfire on them, but can we use guilt and shame to persuade ethically.  The answer may surprise you – YES you can.

Shame: The Quintessential Emotion

Guilt vs. Shame: How Are They Different

It's essential to recognize that the use of guilt and shame as persuasive tactics can have negative consequences, including emotional harm, strained relationships, and erosion of trust.  What is the difference between shame and guilt?  Why do psychologists consider guilt as positive and shame as negative?  How can we ethically use guilt to quickly and effectively persuade others?  Join me for this week’s podcast on How Shame And Guilt Can Quickly Persuade.

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Prejudging is one of the most devastating mistakes you can make because you really cannot judge a book by its cover. Many, many times, we find that the people who seem to be the least likely candidates are the ones who become a big part of your business.

Join me for this week’s podcast #500 with Freebies and fun stuff.  This podcast will focus on The 10 Hottest Influence Tools For 2024.   Get the latest research, studies and statistics on the new secrets of persuasion. 

Power Of Charisma Audios

Why Your Last Audience Said You Were Boring. Many factors can contribute to boredom and disinterest during a presentation.

Avoid the blunders by creating content that is relevant and engaging  Deliver the presentation with enthusiasm and incorporating visual aids.  Be aware of the audience's needs and encourage interaction with the audience.

Join me for this week’s podcast on Edutainment, Engagement, and Energy.  You will discover that there is no such thing as a boring topic, only a boring presenter.  Learn how to be more dynamic, charismatic, and engaging for your next presentation.

Do you have charisma? Do you have have what it takes to be successful in life?

Take your free Charisma IQ here.

We all negotiate every day.  Only 10% of business professionals who negotiate every day have taken negotiation training.  The challenge is they estimate this has cost them millions of dollars.  Who is paying for these mistakes?  Usually, the companies that employ them.  Entrepreneurs know this will just cost them income.

Join me for this week’s podcast interview with John Lowry.  We will focus on Negotiation Made Simple.  Discover how to structure a negotiation and what questions to ask before the process begins.  Learn if you should make the first offer and how to deliver that information.
 

For more info about John visit his website here.

Do you have charisma? Do you have have what it takes to be successful in life?

Take your free Charisma IQ here.

So, is that power of charisma good or bad?  I would say is gravity good or bad?  Just like gravity, charisma is neutral.  It is how you use the power that will define you as good or bad.  Some say Adolf Hitler, Charles Manson, Mussolini had charisma.  Sure they did have many of the tools of charisma. 

6 Questions Reveal How Charismatic You Are

There are many cases of someone who had some of the skills of charisma and they used them in an unethical way.  Let’s think about this.  You could probably count more people in history and in your life that had this skill and they used charisma to change your life (in a good way).  So what is the difference?

So how do you master this C-factor?  How do you get that RIZZ and empower others to want to do what you want them do do?  Join me for this week’s podcast on Do You Have The C Factor - chaRIZZma, Charm and Confidence.  Discover the simple things you can do to inspire and motivate others.

We live in a world where people are less trusting, more cynical, and full of skepticism.  Corporate loyalty is a thing of the past.  Belief in government has eroded away.  Everyone around us is confused, overwhelmed, and more difficult to influence and lead.  Now more than ever, charisma is a vital and critical life skill.

 Can charisma be taught? Tests of two interventions.

Restaurant Tap Water Test Joke

The challenge is that some think they have the Rizz (charisma) but don’t.  Just because you can get somebody to do something doesn’t mean you are influential or charismatic.  We know there is a direct correlation between the manager/leader and the employee that dictates the amount of productivity.

What is your RIZZ ranking?  Do you have it?  Can you improve it?  Can you deliver a presentation that inspires and influences?  Join me for this week’s podcast on What Is Your RIZZ (Charisma) Ranking?.  You will discover the secrets of charisma.

WHAT IS YOUR CHARISMA IQ?

CLICK HERE to find out ( FREE )

Do You Attract or Repel Others? It’s Either The Rizz or Fizz.
 
The skill of charisma can propel you into leadership and success.  When someone is charismatic, they can connect, bond, and lead everyone and anyone.  Charisma allows you to be more efficient and effective.  Think about this.  It could be you if others aren’t responding to you or your influence.  Sure we like to say it is them, but when you do not influence others, are empowered by you, or even want to help you – it is you.  Remember:  When a sports team has a losing season or they don’t perform up to expectations, the coach gets fired.

WHAT IS YOUR CHARISMA IQ?

CLICK HERE to find out ( FREE )

Have you ever noticed how some people can lead without effort?  People instantly like them and want to be around them.  Have you seen them enter a room, and everyone notices?  Have you seen people always get what they want, and everyone around them wants to give it to them?  How do they command attention and influence with everyone they meet?  This is the power of charisma, and you will see that charisma can and must be learned.

Rizz is Oxford's word of the year for 2023  

Charisma is the ability to empower and influence others into believing in you, trusting in you, and wanting to be influenced by you.  You inspire them.  You help them see themselves in the future by carrying out your vision.  They are moved and energized by your passion and enthusiasm.  They are magnetized and driven by your charisma.  They are lifted and inspired by your optimism and expectations.  You’re a source of empowerment, encouragement, and inspiration.

Join me for this week’s podcast on Got The Rizz (Power of Charisma).  We will deep dive into what it takes to improve your Rizz Ranking and get that secret ingredient of influence.

TAKE YOUR PERSUASION IQ

When negotiating, you have to be prepared for anything.  You need to know the ins and outs, the wants and needs of both sides.  The more you prepare, the more knowledge you have, and the better deal you will get.

How to Spot a Manipulator in 5 Seconds or Less

Negotiation is part of everyday life.   As they say - You deserve what you negotiate.   The challenge is negotiation has changed.   Many people are using some old-style, outdated, cheesy tactics that need to be retired.

Join me for this week’s podcast  - The Unknown And Forgotten Rules of Negotiation.  We will talk about your blunders and how to fix them to increase your success and influence.

It is a proven fact that millionaires think differently than everybody else. What beliefs are holding you back? 

​Enable your powerful subconscious mind to work for you, not against you.

With these audios, you will be able to achieve all your goals, dreams and desires.

CLAIM NOW - Millionaire Psychology

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Knowing when to shut up and stop talking in persuasion is a major blunder.  Are you able to take their temperature, gauge their interest, or respond to their needs?  Are you the data dumper (Vomit) and overwhelming them with too much information?  What signs or signals are you looking for when wrapping it up and asking for their business?

When Is It Time To Shut-Up?

By paying attention to these cues, you can determine exactly when it is time to close the sale or get the yes.  You must continually take their temperature to see where they are in persuasion.  

Join me for this week’s podcast on When Is It Time To Shut Up?  You will discover additional cues and techniques to know when you are done and seal the deal.  I will also talk about ways you can take their temperature and know exactly where they are in the persuasion process.

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You are trying to influence someone to change and improve their life.  It will enhance every aspect of their life, BUT all you get is resistance.  What is going on?  How can you get others to accept worthwhile positive change that will benefit them?

Where does this resistance come from?  Let’s explore this resistance and those common reasons why people may resist positive change.

For more info about John visit his website here.

Want to get others to want to change?  Want to make change stick in your own life?  Change can be easy.  Join me for this week’s podcast on The Science and Mastery of Change – Interview With John Fisher.  Discover the steps to implementing sustaining and long-term change.

Take your FREE PERSUASION IQ Assesment. See where you rank!

CLICK HERE TO SEE WHERE YOU RANK

Influencing and motivating children requires a different set of persuasion tools.  Their brain is not fully developed until they are 25.  This means you have to adapt to their way of thinking and adjust your influence tools to them.

Why Do Teenagers Take More Risks

Want more tips and techniques on How to Persuade Kids, Teenagers, And Those Without Frontal Lobes?  Join me for this week’s podcast, where you will discover the ten specific tools you can use to persuade those younger people, whether it be at work or at home.

 DEAL OF the WEEK: When you can understand how your mind really works you can harness its unlimited power. With these audios, you will be able to achieve all your goals, dreams and desires.

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How do you build value so you don’t have to fight on price?  Only rookies fight on price.  We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price?

If they say it is too expensive – you have blown your presentation.  So, how do you create value or demonstrate the benefits of our product or service?  Here are a few ways to get started on your path to sell value, not price.

Do you build the value or vomit the features of your product/service and hope they see the value?  Join me for this week’s podcast on The Value Sale - How to Prove ROI and Win More Deals - Interview With Ian Campbell.  We will discover how to build the value and create an irresistible ROI.  This will make the purchase a no-brainer.    

For more info about Ian visit his website here.

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Save 65%  

Why Do 3% Make 97% of The Money?

Warning: Influence University is the most complete and comprehensive course I have ever released. This system is USUALLY reserved for my advanced coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command.

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.   Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

More Info

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I know you love to use Powerpoint.  Those slides make everything so much easier, and you won’t forget anything.  You don’t need as much preparation time, BUT your audience hates it, and it is not persuasive.

Let’s discuss the top 3 complaints about Powerpoint and how to fix them.

So, Why Did Jeff Bezos Ban Powerpoint From His Meetings? 

Do you want to know more about the science of visuals and how to rock a presentation using PowerPoint and being persuasive? 

Death by PowerPoint

Join me for this week’s podcast on Why Powerpoint Makes Us Stupid And How To Fix It.  You will discover additional tips and techniques to give a persuasive presentation and the comfort of using a slide deck.

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Save 65%  

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.   Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

More Info

http://influenceuniversity.com/special

Buy Now

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ZTSLKM9ST8WHS

Have you noticed the dramatic changes in presentations, communication, and training?  The focus used to be on education.  The latest research reveals that we need to spend more time grabbing your audience’s attention and maintaining their interest.

Creating and delivering persuasive presentations can be challenging.  Anyone can inform, but is it influential?  Does your message have an impact?  Is it too complicated?  

Join us for this week’s podcast on Quickly Simplify Your Message - Davina Stanley Interview.  Discover how to simplify, improve, and deliver a clear and concise message.

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Lifetime membership to Gold Influence University

Save 65%

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.   Create unimaginable wealth, transform your career, and close more sales.

Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

You will discover life-changing skills.

More Info 

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Is silence overused and abused?  Yes, but you still need to use.  When it is used in the wrong way or with the wrong person, you can come across as unprofessional and create the wrong type of tension.  The goal of silence is to indicate that you are approaching the end of the negotiation, and the silence is the signal to make a decision. Listen for a few keys to help you use (not misuse) silence to seal the deal.

The 5 Core Skills Of Hostage Negotiators

Want to know more about silence and other negotiation tools?  Join me for this week’s podcast on Using Hostage Negotiation Skills In Business.  I will reveal the tools hostage negotiators use that you can use in business negotiations.  These techniques will enable you to close more deals and win more negotiations.

Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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The thought of using the "dumb is smart" technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.  This strategy has two parts.  This is the ability to simplify your message and simplify your presence.  Sometimes, your presence with a prospect can be too complicated or arrogant. 

Believe your own lies

Join me for this week’s podcast on Dumb Is More Persuasive Than Smart - Dumb Is Smart.  We will explore how to use this technique to bond with your prospects.  You will discover certain things you are doing that repel your potential customers because they feel you don’t understand them or your message is too complicated.

P.S. Millionaire Psychology is over 50% off

With MY Millionaire Psychology program you will be able to:

• ​Understand how your mind really works and harness the incredible power  

• ​Enable your powerful subconscious mind to work for you, not against you 

• ​ Overcome your natural skepticism and hurdle obstacles on your way to success

• ​  Discover and achieve your true potential 

• ​ Redirect your thoughts to help you win the game of life 

• ​ Free yourself from false ideas about your relationship with money 

• ​ Develop an irresistible attraction to wealth and success

• ​An easy formula to get yourself to do things you want to do 

• ​Power tools of millionaires:  Wealth is an open book test  

• ​How life alignment can harness your ability to succeed exponentially

   

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When you can understand how your mind really works you can harness its unlimited power. With these audios, you will be able to achieve all your goals, dreams and desires.

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Influential individuals have the ability to understand nonverbal cues. By learning to read body language, you can gain insights and adjust your approach accordingly. Look for clusters of these nonverbal signals, as one alone may not provide a complete picture.

8 Ways To Identify A Liar

Why do people lie?  Want to know how to spot a liar?  Would it be beneficial to be able to detect deception? 

Discover additional ways to spot deception and leverage it during the persuasion process. 

Join me for this week’s podcast -  How to Leverage The Liar - Detecting The Lie And Dealing With Deception.

It is a proven fact that millionaires think differently than everybody else.

What beliefs are holding you back?

If you have always wanted to be wealthy and wondering what was taking so long, you need these audios. 

When you can understand how your mind really works you can harness its unlimited power.

CLAIM YOUR OFFER OF THE WEEK - MILLIONAIRE PSYCHOLOGY

Join me for this week’s podcast on How To Influence As The Underdog (Dark Horse) - The David And Goliath Effect. I will explain the David and Goliath Effect and how to leverage it to persuade with power.  I will explain additional techniques on how to use these concepts to get more support and increase your sales.

Coffee Cup Test

Charismatic individuals and psychopaths have mastered the ability to influence others.  Both have the tools and traits to get others to see their point of view.

 10 insights into the mystery of charisma

The Quality That Makes Some Psychopaths So Successful

 Those are the similarities, but there are also many differences.  Join me for this week’s podcast: Are You Charismatic Or A Psychopath? 

You will discover the differences Between Charisma and Psychopaths.  We will also discuss how to know someone is a psychopath.  You will be surprised many CEO’s, and your favorite politicians are considered Psychopaths.  

Charisma is the 20% that gives you 80% of your results. Charisma is the skill that will give you the quickest return on your time and dramatically increase your success and income.

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Why do people tend to resist you?  For some reason, the moment they sense you are trying to sell them or persuade them to do something – they go in the opposite direction.

So why are you getting resistance?  Are you causing it or is in coming from your prospect?  Join me for this week’s podcast on Selling through Resistance and Stigma - Interview With Franco Perez.  You will discover how to deal with resistance, stigmas, objections, and the new form of communication.

For more info about Franko visit his website here.

Studies show how people use, react to, configure, and occupy the space around them.  We all want our own space and feel uncomfortable when people violate our personal territory.  While it may sound overly obvious, research shows that many persuaders get too familiar too fast.  Disrespect for your audience’s personal space—especially when you are first meeting them – you can’t build rapport and cause resistance.

Many persuaders don’t know they are violating their audience’s space. They may think, for example, that by reaching out and touching their audience members on the arm, they will be seen as warm and friendly.  This can turn off and repel your prospect.

Bad Habits That Make You Less Attractive

Close talker Seinfeld

Join me for this week’s podcast on Personal Space, Proxemics and Violation of Boundaries.  You will discover how you are violating other people’s space and boundaries.  Find out your prospect's top complaints against you and how to easily fix them.

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Selling is changing every day.  This is due to advancements in technology, shifts in consumer trust, and evolving markets.

You speaks to me - Effects of generic-you in creating resonance between people and ideas

Join me for this week’s podcast on The Trifecta (3 Traits) of a Perfect Sales Person.  Now you know what has changed in the sales world – Discover the 3 traits and characteristics of a perfect salesperson.  Find out the key area you can develop to change your sales success.

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The Mum Effect refers to the phenomenon where individuals in a group or crowd are less likely to help a person in need when other people are present. This happens because individuals assume that someone else will take action, leading them to do nothing.  The Mum Effect also occurs when you have food in your teeth or your zipper is down, and no one tells you.

Praise for intelligence can undermine children's motivation and performance.

How do you influence others to help you without getting stuck with the Mum effect?  Especially when you need their support?  Join me for this week’s podcast on The MUM effect – Why People Don’t Tell You If You Have Food In Your Teeth Or Your Zipper Is Down.  Discover how to use these tools to your advantage and get others to open up and not get stuck on MUM (or saying nothing).

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Adapting your selling approach to customers who are high in Influencer (DISC) and have an Expressive type personality can be beneficial in building trust and increasing your chances of persuasion and influence.  How do you know if a person is this personality type, and how do you adapt your persuasion?

Baseball reveals that specialists excel after leaving comfort zones

Constantly adjust your persuasion approach based on your prospect's style and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded. 

Join me for this week’s podcast on How Do You Persuade And Sell That Influencer, Energetic, Spirited, Expressive, Yellow Type Personality?

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Adapting your selling approach to customers who are high in Steadiness (DISC) and have a C-type personality can be beneficial in building trust and increasing your chances of persuasion and influence.  How do you know if a person is this personality type and how do you adapt your persuasion?

The unconscious mind can detect a liar–even when the conscious mind fails

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded.  Join me for this week’s podcast on How Do You Persuade And Sell That Harmonious, Steadiness, Relater, Type Personality.

Take a quick Presentation IQ assessment.  Let’s identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

Click here

Adapting your selling approach to customers who are high in Dominant (DISC) and have a Red (Color Code) personality can be beneficial in building trust and increasing your chances of influence.  How do you know if a person is this type of personality?

How to make self-affirmation work, based on science

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chances of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded. 

Join me for this week’s podcast on How Do You Persuade And Sell That Red, Dominant, Driver, Direct, And Assertive Type Personality.

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Adapting your selling approach to customers who are high in Conscientiousness (DISC) and have a white (Color Code) personality can be beneficial in building trust and increasing your chances of influence.  How do you know if a person is this type of personality?

The Psychological Study of Smiling

Always adjust your persuasion approach based on your prospect's specific preferences and needs. This will increase your chance of influence.  Want to discover how to read, understand and adapt to this personality?  I take a deep dive into how this personality thinks, makes decisions, and needs to be persuaded.  

PS  -  90% Off (Only $37)

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Special Of The Week – Beta Special - 90% Off

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We already know you should adjust your influence and persuade people how they want to be persuaded.  This is true for personality, culture, and especially age.  So, do you know how to adapt to Baby Boomers, Generation X, Millennials, and Generation Z?   Here is a quick reference guide of what to adjust for each generation.

Cutting back on social media reduces anxiety, depression, loneliness

Generational Differences in Workforce

This is just the tip of the iceberg on how to adapt and persuade each generation.  It is essential to understand the why of each generation, how they think, and the do’s and don’ts of the influence process for each target audience.  Join me for this week’s podcast on How Do You Sell And Adapt To Baby Boomers, Gen X, Millennials, And Gen Z? and you will discover exactly how to understand each generation and how to adapt to each generation.

PS  -  90% Off (Only $37)

111 Sales Hacks Video Training

Special Of The Week – Beta Special - 90% Off

Master All Of Those Subconscious Triggers

Imagine If You Could Persuade Anyone, Anytime, Anywhere! Visualize Your Own Personal Bottle of Persuasion Spray

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 More Info                Buy Now

Overcoming the fear of failure is essential to unlocking one's potential for success.  Understanding your EQ, anxiety, fear, and just getting stuck on your way to success.  Join me for this week’s podcast on ­­­­­­­­­­­­­­­­­­­ Get Unstuck – How To Eliminate Fear, Anxiety, Worry In Your Life.  I will interview a Psychologist on the skills needed to take your life and success to the next level.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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You find yourself in a tense team meeting, striving to defend your stance on a significant project, but you begin to sense that you're losing ground.  Your volume escalates, and you interrupt one of your colleagues to correct their perspective.

Your Brain Is Hooked on Being Right

How do we use brain chemicals to change minds?  Join me for this week’s podcast on Brain Chemicals That Help/Hurt Influence - Cortisol, Oxytocin, Dopamine, And Serotonin.  I will reveal how to use these different brain chemicals to help you persuade and influence.  You need to know some drawbacks before triggering this feeling/chemical in your prospect.  Discover more persuasion tools for your influence toolbox.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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While it is essential to maintain ethical practices in persuasion, it's important to be aware of common deceptive techniques that some salespeople may employ. Understanding these tactics can help you recognize them and avoid falling victim to them. They are here to understand how they are used and not to use them. 

On being happy and gullible: Mood effects on skepticism and the detection of deception

Want to know more about these tactics?   Where are people crossing the line between persuasion and manipulation?  Discover the correct way to refute these tactics.  Join me for this week’s podcast on Top Deception And Dishonesty Tactics.  

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Imagine a life where fear has no power over you. A life where you confront your fears head-on, just like the most successful individuals. It all starts with a crucial realization: unless you face your fears, how can you ever overcome them?

Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your viewpoint. With persuasion, there is no compromising as there is in negotiation. 

Negotiation, on the other hand, is a process of give and take. It’s overcoming objections on both sides of an issue and ultimately reaching some common ground.

The challenge for most people during a negotiation is what they are doing wrong vs what they are doing right.  These mistakes create others to either withdrawal or retaliate in the negotiation process.  Are you committing any of these negotiation blunders?

Join me for this week’s episode on The Key Factors (And Mistakes) Of A Successful Negotiation.   You will discover the keys to success in any negotiation.  Take a deeper dive into those negotiation mistakes and know when to persuade and when to influence.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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It’s the old “80/20 Rule.”  The most highly successful people expend 20 percent of the effort and get 80 percent of the results, while the less effective folks put out 80 percent of the effort only to get 20 percent.

Sound unfair?  Let me give you a tip for entering the world of 20 percent work/80 percent results.  Great persuaders understand that time is more important than money.   They are fanatically aware that while we can accumulate money, we cannot accumulate time.

How Do You Use Your Limited Time & Brain Cycles

How Not Using Keyboard Shortcuts Makes You Lose 64 Hours Every Year

Want that extra hour a day?  Discover on time management hack that can save you over 60 hours a year.  Join me for this week’s podcast on 4 Time Management And Productivity Hacks – How To Gain an extra hour a day.  These 4 hours can dramatically change your productivity, and you can accomplish more in less time.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Are you tired of feeling like your success is just out of reach?  It's time to unlock your full potential with the power of charisma!  Charisma isn't just a trait that a lucky few are born with - it's a skill that can be learned and mastered by anyone.  YES, anyone.

Charismatic Leadership

16 Compliments You Didn’t Realize Are Actually Pretty Insulting

Revenue AI and Sales Trends

Want to become more charismatic?  Want to know the formula for instant influence?  There are significant benefits to becoming more charismatic, but there is also a negative side to the tool of influence.  Join me for this week’s podcast on Weighing the Pros and Cons of Charisma and using Insulting Compliments.  You will discover the keys, tools, traits, and shortcomings of using the technique of charisma.   

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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AI has the potential to revolutionize the sales process and provide numerous benefits to salespeople.

By leveraging AI tools to automate routine tasks, analyze data, and provide personalized messaging, salespeople can increase efficiency, improve customer service, and ultimately close more deals. However, it's important to note that AI should be used in conjunction with human expertise and judgment, not as a replacement for it.

How to Respond to Rude or Inappropriate Remarks

Pause……

How crazy is it that the above text is written with Artificial Intelligence or ChatGPT.  This can be a game changer for you in the world of sales and influence.  BUT there are some negative consequences to using AI in the persuasion process.  Join me for this week’s podcast on How AI (Artificial Intelligence) And ChatGBT Will Help/Hurt Sales And Persuasion.  I will take a deep dive into the good, the bad, and the ugly of using AI.

P.S. 
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Have you ever found yourself scrolling through your social media feed, only to be captivated by a clickbait headline?  You're not alone.  Clickbait is here to stay. There's a scientific reason why you can't resist clicking on that link.

We don't want to miss out on anything we could own.  We want to get around any restrictions placed upon us. We feel uptight and want our freedom back. This causes tension and unrest. The Law of Scarcity not only pertains to physical products, but also to time, information, price, and knowledge. 

10 Clickbait Examples That Will Make You Cringe

How Does Clickbait Work?

To increase your persuasion, you need to improve your clickbaitness or scarcity.  Get people to beg you to purchase your product or want to be convinced. 

Join me for this week’s podcast on Clickbait Your Way To Influence.  Discover ways to use clickbait ethically to increase your ability to persuade and influence.

P.S.
Lifetime membership to Gold Influence University

65% off your membership

Influence University is the difference between knowing what you want– and getting it, anytime, anyplace, from anybody.Create unimaginable wealth, transform your career, and close more sales. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

JOIN NOW

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Have you ever met someone utterly clueless about their incompetence?  Or worse, have you ever worked with someone who thinks they're a genius but can't seem to get anything right?  If so, you may have encountered the Dunning-Kruger effect, a cognitive bias that causes people to overestimate their abilities and underestimate their weaknesses.

We Are All Confident Idiots

Dunning–Kruger effect

Join me for this week’s podcast on Do You Work With A Confident Idiot?  How To Persuade Through The Dunning–Kruger Effect.  I will explain how to identify, deal with, and persuade the person with it.  The tools needed to persuade this person with the illusion of confidence will surprise you.

Find out where you rank below

What's Your Presentation IQ?

The challenge is the phone sales call is slowly eroding away.  We usually have to use other forms of contact.  Where should you start?  What has the biggest persuasion impact?  Should you use email, text, phone, or face-to-face?  The answers are here.  Join me for this week’s podcast on  How To Lead, Persuade And Sell In A Hybrid Digital Changing World.  You will discover how to leverage each form of contact and when each one should be used during persuasion.