Maximize Your Influence

This podcast is going to focus on how to handle the heckler and maintain audience control in any situation.  One of the key factors is getting to know your audience.


It is critical that you understand where your audience is coming from and what their needs and wants are. What do they really want to know? What are they searching for? What information can you present to bridge the gap between what they feel and what they want? It’s important to understand your audience as a general group and also to get inside their minds as individuals.


Here are some questions you should ask yourself about your audience as you prepare:


•     Who am I trying to persuade?

•     What is the common background or interest that brings them together?

•     Who are these people as individuals (business people, students, mothers, etc.)?

•     What can I offer that they will universally care about and understand?

•      What types of things will they be looking to get out of my message?

•      In terms of my key point(s), are they likely to agree, disagree, or be  


•      Do I need to be aware of their political, religious, professional, or other


•       What is their average education and/or income level?

•       What is their general age range?

•       Will they tend to be more conservative or more liberal in their life views?

•       Is this likely to be an easygoing or demanding crowd?

•       How long will I be likely to keep them engaged? How much time is available?

•       Is what I have to offer appropriate for this audience?

•       What is my audience’s biggest challenge and how am I going to solve it?


Article link:

Direct download: Podcast_191_-_Handle_the_Heckler__Audience__Control.mp3
Category:Business -- posted at: 7:00am CDT

Synchronized Beliefs

Very closely related to directing our thoughts are our beliefs or belief systems. Just as airplanes have guidance systems to direct them, so do we have systems guiding and shaping what we think, do, and believe. Without these influences, we will miss our intended destination, just like an airplane out of touch with the control tower would never be able to land.

 What if you had two control towers telling the pilots what to do? The results would be devastating. What many of us don't realize is that we are tuned in to multiple guidance systems simultaneously. For example, we value the input of our parents, spouse, and close friends, and pay heed to rules of the community, society, and often religion. Since so many influences may conflict with one another, we have to prioritize who or what dictates our belief system. If we cannot synchronize these influences, we will wander through life, always missing the target because of our inability to synchronize our beliefs. Great persuaders hit their targets more often because of a well-synchronized belief system.


It may be a very helpful exercise to pinpoint the main beliefs that are shaping your life and to determine whether or not any of them are in conflict with each other.


Consider the following possible conflicts of interest:

            The pursuit of wealth                      "Money is the root of all evil"

            Job security                                       Entrepreneurial freedom

            Making it to the top                         "Family comes first"

            Love of eating                                   Healthy body

            Adventurous                                    Ducks in a row

            You only live once                           Restraint, moderation

            More free time                                  Pursue financial independence

            Reduce debt                                      Start investing

            Successful business                         Successful parent

            Spiritual                                             Wealthy


After you have identified which beliefs shape your life, you need to determine which beliefs represent personal truths for you and which ones you have simply acquired by social and cultural osmosis. Upon closer study, we often find that much of what we believe has not come through our own thoughtful searching. Rather, it comes through imitating what society teaches is appropriate, and what we have been exposed to at home, school, or work. In order to truly change, grow, and prosper, we need to be consciously aware of the rules we've made for ourselves, where they have come from, and what they're based on. Do they all serve you? Or are they sabotaging you? It is time to take ownership of your beliefs.


Article Link

Direct download: Podcast_190_-_Beliefs_that_Sabotage_Success.mp3
Category:Business -- posted at: 6:00am CDT

Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, MLB coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits. He is the author of numerous best-selling books including The Energy Bus, The Carpenter, Training Camp, The Seed, You Win in the Locker Room First and The No Complaining Rule. Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, The Atlanta Falcons, Campbell Soup, Dell, Publix, Southwest Airlines, LA Clippers, Miami Heat, Pittsburgh Pirates, BB&T Bank, Clemson Football, Northwestern Mutual, Bayer, West Point Academy and more.

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For more information about Jon and his work visit:

Direct download: Podcast_189_-_Leadership_Expert__Jon_Gordon.mp3
Category:Business -- posted at: 7:00am CDT

Charismatics have the ability to focus quickly in the moment similar to great athletes.  To master the area of focus and concentration, we must implement what athletes do before, during and after the competition.  

•           Visualize the win or the outcome before it happens

•           Constant self-discipline even when it hurts

•           Refocus after failure and learn from those mistakes

•           Instantly replace negative thoughts with positive ones

•           Have the ability to quickly change their state of mind

•           Able to concentrate during heavy distractions 


The key is to begin to focus and concentrate a little at a time.  Today try to focus and stay on a task for five minutes.  Where can you go?   What do you need to do to avoid distractions?  As you progress with this skill, add the length of time and your ability to limit distractions.  The second thing is to figure out what block of the day is your most productive time?  Is it the morning, the afternoon or the evening?  This is the time when you do your most important and difficult work.  Find that time when it is the easiest to concentrate and get things done.  When you truly master your ability to focus, not only is it easier to influence others, you will be able to accomplish ten times more in half the amount of time.

Link to Article:


Many think that when they get into positions of leadership or prominence that others should be serving them or looking up to them.  This is great way to turn people off and decrease your ability to be charismatic.  If your only focus is on you, then eventually all then the focus will be off you.  Sure others might run to your attention, but they are doing it for money or recognition, they are not doing it because of who you are.  When you start to focus on others, show some kindness and offer goodwill, offer some charity, and the focus will return to you.  When you look for the good in others you become better yourself.  When you start looking for ways to serve, not only do you open the doors to influence, it increases your well being and your happiness.


You demonstrate goodwill by focusing on positives and being careful with the negatives.  Don’t be harsh or forceful when dealing with people.  Remember most people can be highly sensitive or feel overly vulnerable. (Remember esteem)  Watch your statements and your actions and always show that you have the audience’s best interest in mind.   Never criticize someone unless you really need to and do it the right way.  Criticism damages your relationship and destroys the connection you have with them and hurts your charisma.  Instead, find something positive and show goodwill.  This will increase acceptance and self-confidence.  Many times we correct or criticize in the wrong way and this destroys the possibility for leadership, loyalty and charisma.  Anytime someone feels stupid or you are perceived as inconsiderate and your ability to lead or influence diminishes.  Little do most people know that their comments cause rebellion and resentment.  Show you care, show some goodwill and you automatically will transfer charisma.


A big part of goodwill is the mindset of abundance.  Abundance is a state of mind that allows you to give knowing that the universe will reward you.  You don’t do it for the reward, you do it because it is the right thing to do.  As author Stephen Covey said "the abundance mentality (which) flows out of a deep inner sense of personal worth and security.  It is the paradigm that there is plenty out there and enough to spare for everybody.... It opens possibilities, options, alternatives, and creativity."  You know that when you give of your time, money or even skills that it is not only the right thing to do, it increases your abundance, your health and your happiness and your charisma.  Get past the scarcity mentality society has given you and see the abundance the world has to offer.  Realize we are all on the same human team and we all have different strengths and weaknesses.  Always be willing to share your strengths and someone will appear to help you with your weaknesses.

Article link:


Direct download: Podcast_187_-_Charisma_2_-_Empowering_Others__Contagious_Cooperation.mp3
Category:sales -- posted at: 1:04pm CDT